Is Pharma “Gamification” Dead in the Water?
"Gamification" was a buzz word flitting around pharma circles (but not Google+ circles) a year or two ago. As an example, everyone I know in Pharma Twitterdom was enamored by the...
FDA’s BadAd CE Program: There Should Be An App for This!
I just completed FDA's BadAd online course for healthcare professionals who can earn CE credits while learning how to identify potentially untruthful or misleading drug ads and promotional materials. The course...
Just As I Suspected: Pharma Companies Set Up Google+ Ghost Towns
Eye On FDA's Mark Senak is keeping tabs on pharma's social media assets, including activity in Twitter, Facebook, YouTube, Pinterest and Google+. With regard to Google+, Senak notes that there are...
FDA’s Expedited Approval of Drugs is Based on Trials of 104 Patients vs. 580...
According to a study published by JAMA Internal Medicine, 80% fewer patients were studied as part of expedited reviews of new drugs approved by the U.S. Food and Drug Administration (FDA)....
Pharma Twitter Pioneers: A Snapshot
Like many Twitter users, I organize people I follow into different lists. One of my lists is comprised of people -- primarily marketing people -- who currently work within pharmaceutical companies....
“Not everything which is technically doable should be done.”
That is a quote from German chancellor, Angela Merkel, published in a NY Times story about NSA's spying on Ms Merkel's cell phone calls (see "Anger Growing Among Allies on U.S....
Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient Activists Bestow Honors...
The winners of the first Community Choice Awards, organized by WEGO Health, ExL Pharma, and the Digital Health Coalition, were announced last Friday (18 October 2013) at the Digital Pharma East...
Davide Bottalico and the Roche Digital Academy Team Receive the 4th Annual Pharmaguy Social...
October 15, 2013, Philadelphia, PA: Today, at the end of Digital Pharma East's Mobile Day, Pharmaguy (aka John Mack) presented the 4th Annual Pharmaguy Social Media Pioneer Award to the Roche...
Set Your Sights – A Novartis Facebook Connect App. Is It the First of...
When Stacey Bernstein (@StaceyBernstein), Senior Vice President, Director of US Digital Health at Weber Shandwick, asked me for my thoughts on "Set Your Sights" -- the 1st FB connect app for...
Purple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports
In case you haven't heard, the pharmaceutical industry -- i.e., PhRMA -- is suing Maine, attempting to block a new law that goes into effect today. "The law, the first of...
