Mickelson’s PGA Standing vs. Enbrel’s DTC Spending
Phil Mickelson, 5-over, missed the cut at the Masters this year. Bummer!
Because of that, you might not see more Enbrel ads featuring Mickelson who is a hired gun - er, celebrity...
The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital
April is the nicest month -- for data about direct-to-consumer (DTC) ad spending for the previous year thanks to MM&M magazine, which published Nielsen data in this month's issue. I've summarized...
An FDA Approved Opioid Delivery System
The Food and Drug Administration (FDA) announced the establishment of a docket (here) to receive suggestions, recommendations, and comments on innovative packaging, storage, and disposal systems, technologies or designs (“designs”) that...
Tsk! Tsk! Takeda May Pay $6 Billion Penalty for Hiding Actos Cancer Link –...
According to an article in the Financial Times, "Takeda has been ordered to pay $6bn in punitive damages for hiding a possible link between a best-selling diabetes drug and bladder cancer...
Are FDA’s Efforts to Improve Adverse Event Reporting Being Hobbled by Pharma?
Source: FDA. 2012 data estimated based on first 6 months.
FDA resurrected a data mining project that it had abandoned for "lack of funding" but "just days after the agency announced the...
Pharma Is in the “Publishing” Business. Or, How I Learned to Stop Worrying and...
There seems to be a sea change in the pharma social media landscape. Instead of optimism, I'm hearing many pessimistic comments from consultants and agencies that seem to have lost their...
Pharmaguy Celebrates TWENTY Years Publishing Pharma Info on the Web!
I just realized that this past March was the 20th anniversary of my online pharma publishing career.
In March, 1994, I began publishing oncology drug articles on OncoLink -- the Web's First...
Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?
According to Nielsen, the pharmaceutical industry's spending on Direct-to-Consumer (DTC) advertising via "measured media" increased by nearly 10% in 2013 vs. 2012 as shown in the following chart (thanks to Rich...
FDA Launches Social Media Educational Initiative for Pharma
FDA NEWS RELEASE
For Immediate Release: Apr. 1, 2014
Media Inquiries: Iadora Newcomer, 301-796-1234, iadora.newcomer@fda.hhs.gov
Media Inquiries: 888-INFO-FDA
The U.S. Food and Drug Administration today announced the launch of an educational initiative to assist the...
Sovaldi – A Cure for the One to Ten Percenters
According to Investopedia, a "Blockbuster" drug is "An extremely popular drug that generates annual sales of at least $1 billion for the company that creates it. Examples of blockbuster drugs include...
