Pharma “Insiders”: Change Enemies or Back Stabbers?
My friend Rich Meyer, author of World of DTC Marketing Blog, once again has gone on a rant. This time his target is pharma "insiders."
"One of the reasons that pharma marketing...
Globally, Pharma’s Digital Spend is (Still) Only 6% of Total Promotional Budget
According to Cegedim Strategic Data (CSD) -- a provider of healthcare promotional audits -- in the last 6 months of 2013, the global pharma industry spent nearly $2.5 billion on all...
WLF to FDA Regarding Distribution of Off-Label Reprints: See You in Court!
In February 2014, FDA released a new draft guidance document entitled "Distributing Scientific and Medical Publications on Unapproved New Uses - Recommended Practices."
FDA's revised guidance is aimed at addressing some...
Healthcare Marketers Trend Report 2014: I Give It a “C-Meh!” Rating
"Not all available market research is created equal," says Rich Meyer, author of DTC Marketing Blog. According to Meyer, "some research is a must have and provides insights, but there is...
Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media
I came upon an interesting chart in Mary Meeker’s state-of-the-Internet slide deck. Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a...
You say “Xareltor” and I say “Xalkori”: Whoops! There Goes Another Patient!
How should you name a new drug product? "That question," reports Alexander Gaffney (here), "is the subject of a new draft guidance by the US Food and Drug Administration (FDA), which...
Pharma: Your Brand Celebrity Spokespersons Are Worthless!
A survey developed by WP Engine and fielded by TNS found that nearly ALL consumers (96%) do NOT want to see stories about how celebrities use a company’s products (see "Majority...
Promotional Spending in 2013 of the Top 20 Big Pharma Spenders
I found an interesting table in the May 2014 issue of MM&M that presents promotional spending data for the top 20 -- based on total spend -- US pharma companies. The...
Where’s the DTC Ads for Prophylactic Use of Truvada? Gilead, Support Your “Truvada Whores!”
As reported in the New York Times (see here) the Centers for Disease Control (CDC) recommended Wednesday that hundreds of thousands of Americans at risk for AIDS take Truvada, a daily...
Will FDA Avoid the “Social Media Guidance Cliff”?
Section 1121 of the Prescription Drug User Fee Act (PDUFA) states: "Not later than 2 years after the date of enactment , FDA shall issue guidance describing FDA policy regarding Internet...
