Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes
Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline.
"Yesterday," said Craig, 'was my last day as...
Bayer Accelerates Grants4Apps Accelerator Program
Bayer’s Grants4Apps: An accelerator run by a pharma company | mobihealthnews
My “Ice Bucket” Challenge: Donate to a Different Cause to Improve the Health &...
This weekend, Thibaud Guymard (@thibaudguymard), Digital Marketing Manager at MSD France, nominated me (and a few others) to take the ALS "Ice Bucket Challenge." You can find Thibaud's video here.
I am...
Mobile App Usage Surges. Will Pharma Ads Follow?
According to the 2014 U.S. Mobile App Report by Comscore, U.S. digital consumers now spend more time using mobile apps than they do on desktop computers (see chart below).
"Total U.S. digital...
FDA’s “Off-Label Risk Reduction” Approach to Reprint Distribution is “Misguided,” Says Sidney Wolfe
In June, the FDA issued a THIRD draft guidance document regarding reprint distribution by pharmaceutic companies. This new guidance describes FDA’s recommendations for distributing reprints that convey "new risk information" for...
FDA Targets Companies for Facebook ‘Likes.’ Is Twitter ‘Favorites’ Next?
FDA Targets Companies for Facebook 'Likes.' Is Twitter 'Favorites' Next?
Why I Will Be Attending Digital Pharma East
Rich Meyer initiated quite a controversy on his World of DTC Marketing blog when he posted a "guest" article by an anonymous "Senior Director for a top pharmaceutical company" who explained...
#mHealthEthics: A Call for Pharma to Develop Mobile Health “Guiding Principles”
According to a "Client Alert" from Pillsbury Winthrop Shaw Pittman LLP, FDA’s new draft guidance that would exempt from premarket 510(k) review many low-risk medical devices may "smooth the path to...
What Types of Health Info Do Mobile Users Seek and Is It Relevant to...
You don't hear much about it, but pharma advertises on mobile devices. An Astellas marketing campaign for its overactive bladder drug, Myrbetriq, for example, included an interstitial ad in a mobile...
Do PDUFA Fees Encourage Approval of Dangerous Drugs and/or Undermine FDA’s Regulatory Oversight of...
A new study by researchers from Cambridge Health Alliance/Harvard Medical School, Boston Medical Center (BMC)/Boston University School of Medicine (BUSM), City University of New York School of Public Health, and Public...
