Correcting Misinformation: Eliminate the “Influence Prong,” Says Pharma Industry
"It is difficult to envision a scenario in which a manufacturer’s participation in an interactive online or social media forum would not meet the low bar established by the Draft Guidance,"...
“Wikipedia is an Insane Place” – Pharma Should Be Wary About Correcting “Misinformation”
I've just finished reading the comments submitted to the docket regarding FDA's recent draft guidelines for correcting third-party "misinformation" on Internet/social media platforms such as Wikipedia.
The comment submitted by Eric Barbour,...
Drug Industry Slams FDA’s Social Media Guidelines: Part 1 (Social Media Platforms with Character...
Ever since the epic #FAIL of FDA's webinar that was meant to explain its recent social media guidelines, the agency has been the butt of jokes here on Pharma Marketing Blog...
Don’t Follow FDA Guidance on Use of Google Adword Site Links
In case you haven't realized it yet, the FDA is not very well-versed in the intricacies of new media, which may be why it took the agency so long to deliver...
Are Patient Stories Becoming Anecdotal “Evidence” in Pharma Marketing Campaigns?
Social media and real patient stories are a "match made in heaven." Combine that with a celebrity spokesperson who is also a patient or a caretaker of a patient and you...
Mad Men vs. Med Men: Brand vs. Patient
In the September 2014 issue of MM&M, I came across a "ViewPoint" titled "Medical marketing needs mainstream Mad Men" written by John Barker (find it here).
The premise of the piece can...
mHealth App Developers Ask for HIPAA Clarity
App developers ask Congress, HHS for HIPAA clarity
The Pharma Social Media Pioneering Era is Over! Long Live the Pharma Mobile App...
Today I chaired CBI's Social Media Compliance Strategies and Benchmarking Summit in Philadelphia. In my opening comments I declared that the pharma social media pioneer era is over. Here's a draft...
FDA Says Men Who Receive Drugs for “Low-T” Have 30% Increased Risk of Major...
As I reported back in February this year, Public Citizen urged the FDA to immediately add a black box warning about the increased risks of heart attacks and other cardiovascular dangers...
Will Kids Abandon This Diabetes Mobile Game App from Sanofi Before Reaching Level 2?
Mission T1D - Sanofi Diabetes is on a Mission to Support Children with Type 1 Diabetes through Gaming
