A Formula for Creating Patient-Centric Mobile Health Apps
On Mobile Day at the Digital Pharma East conference (October 21, 2014), I presented a "formula" for creating "patient-centric" mobile health (mHealth) apps. My presentation focused on what I learned from...
#mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing Mobile Health Apps
Yesterday's hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps was a great success. The following Storyline summary was prepared by Teresa Bau (@tbau_uoc), a freelance journalist...
“Play by the Rules”: Analysis of Ground Rules for 4HER Patient Connect App by...
Genentech's 4HER iPhone App for women with HER2 breast cancer includes pages and pages and page of policies and terms and conditions that users are required to read (or at least...
An Analysis of Genentech’s 4HER Mobile Health App Privacy Policy
Genentech's 4HER iPhone App for women with HER2 breast cancer is interesting and perhaps unique in a Mobile Health App developed by a pharma company. The app allows users to send...
#mHealthPharma TweetChat: What’s Needed for Pharma to Develop Quality mHealth Apps?
Join me tomorrow, October 9, 2014, 12 noon Eastern U.S., for an hour-long TweetChat on how pharma can develop high quality mobile health apps. This is a followup to the debate...
“Sixty Minutes” — Sponsored by Sanofi — Exposes the “Financial Toxicity” & “Turkish Bazaar”...
Here's something you don't see every day: a Sixty Minutes report that slams the extraordinarily high prices charged for cancer drugs -- e.g., $100,000 per patient per year -- sponsored by...
Die-Hard Pharma Rx Brand Marketers Should Get Out of the Social Media Game
I received several interesting comments to my post on LinkedIn regarding the pharma industry's reaction to FDA's recent "Guidance for Industry Internet/Social Media Platforms with Character Space Limitations."
In that post (here), I...
Oh Yeah, Baby! Show Me More!… Viagra TV Ads Like This. But Don’t Let...
Wowie zowie! Is that a roll of dimes quarters in my pocket or am I just excited to see this new Viagra DTC TV ad (also see embedded Youtube version at the...
Have Hefty DOJ Fines Made Pharma Marketers More Compliant with FDA Regulations?
Dale Cooke (@PhillyCooke on Twitter) live tweeted from the FDLI's Advertising and Promotion Conference yesterday and asked the question:
"Do # of violation letters (low) reflect incr compliance or diff emphasis? #AdPromoFDLI"
In...
FDA’s Jean-ah Kang Says Google Black Box Ad Format is OK. But Is It...
Jean-ah Kang, Special Assitant to the Director Tom Abrams), Office of Prescription Drug Promotion (OPDP), FDA, has "officially" said that Google's Black Box Ad Format was "OK" as long as it...
