Does Your Wife Prevent You From Watching the New Viagra TV Ad? FDA Wants...
FDA Wants to Peek Into Your Bedroom to Learn If Your Spouse Affects Your Perception of Risks in Those New Viagra TV Ads!
FDA Plans DTC TV Ad Torture Test!
The FDA plans to to study the "Impact of Ad Exposure Frequency on Perception and Mental Processing of Risk and Benefit Information in DTC Prescription Drug Ads" (see Federal register Notice)....
Taking Social Media Listening a Step Too Far
Today, I learned about a Twitter app called Samaritans Radar that was "pulled" because it took social media "listening" a step too far. According to a Change.org petition (here), the app...
New Numbers Show that #Pharma Does Spend More on Marketing than R&D
New Numbers Show that #Pharma Does Spend More on Marketing than R&D
“One-Click Rule” Also Won’t Work for Print Sales Aids Says FDA Un-Sheepishly! Baaa!
According to a report by Alexander Gaffney in Regulatory Focus, FDA's Office of Prescription Drug Promotion (OPDP) issued an "unusual" warning letter to New Jersey-based Sciecure Pharma.
The letter took issue with...
Insurers “Duped” by Deceptive Low-T #Pharma Marketing
Insurers "Duped" by Deceptive Low-T #Pharma Marketing
Two Pradaxa Post-Marketing Safety Studies Reach Different Conclusions. Boehringer Promotes Only One & Thereby...
Boehringer's anti-clotting drug Pradaxa is marketed as better and safer than warfarin, the generic and much cheaper alternative. The ads specifically mention that no frequent blood tests are needed to monitor...
Who on Earth Follows #Pharma on Twitter?
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Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its products.
Even PhRMA, the U.S. industry's trade group,...
Patient Engagement: Who’s the Engager & Who’s the Engagee? #Pharma or Patient?
"There is a subtle form of power-politics implied in just about every deployment of 'patient engagement' you're likely to encounter that can serve to deprive the patient of authority rather than...
The Boehringer Ingelheim Social Media Team Receives 5th Annual PharmaGuy Social Media Pioneer Award!
Yesterday, at Digital Pharma East Mobile Day, I officially announced the recipients of the 5th Annual PharmaGuy Social Media Pioneer Award, which recognizes a pharmaceutical executive or team who has “pioneered”...
