Defining “Patient Centricity”
Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies.
A lot of progress has been made in the past years to achieve...
Pharma’s Reputation Depends on Who You Ask
Depending on who you ask, the drug industry's reputation is at an all-time low (read, for example, "Pharma’s Rep Among Patient Groups Sinks to Near Historical Lows") or an all-time high!
For...
FDA Has Many Hurdles to Overcome in its Effort to Stem the Current Opioid...
The FDA has made many efforts to deal with the current opioid addiction crisis. The latest is the establishment of a "Opioid Policy Steering Committee." Some of these efforts may have...
PhRMA Gets Religion & Purges Low Hanging Fruit
PhRMA, the pharmaceutical industry's primary lobbying group, announced changes to its membership structure that purged 22 companies of their membership or associate membership status.
Now, to be a member of PhRMA, you...
The Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing. This is another benefit...
March for Science, Why I March
John (PharmaGuy) Mack
speaking at the March for Science in Doylestown, PA.
My name is John Mack and I
live in Newtown.
On Twitter I am known as
PharmaGuy – that’s P-H-A-R-M-A, plus “Guy!” I PUBLISH...
Speedy Drug Approval Versus Safe Drugs: Can We Have Both?
More user fees paid to the FDA by the drug industry and the push for less rigorous scientific proof in clinical trials may lead to faster drug approvals, but also more...
Making Sense of DTC Ad Spending
About this time every year, I get data from Kantar Media and Nielsen regarding how much money the U.S. pharmaceutical industry spends on direct-to-consumer (DTC) advertising.
The data I’m most interested in...
A Drug By Any Other Name
The naming of drugs has been described both as a science and an art, which is also true about marketing in general.
No matter what side of the brain is involved, there...
PharmaGuy To Compete for Recognition at Cannes Lion Health Festival
April 1, 2017: PharmaGuy is excited to announce that the organizers of the 2017 Cannes Lion Health Festival have chosen him as one of the finalists to compete for this year’s...
