PharmaGuy’s Mission Statement à la PHARMAGEEK!
I recently attended the SMi's 7th Annual Social Media in the Pharmaceutical Industry conference in London where I met Lionel Reichardt (PHARMAGEEK). He pulled me aside during the conference to do...
How High Technology Can Help Improve Pharma’s Reputation & Increase Sales
A pharma sales rep avatar
World of DTC Marketing blogger Rich Myer asked "How should pharma respond when attacked?" This was in response to the critique of pharmaceutical marketing practices by John...
Some “Walter White” Pharma Sales Reps Make an “Ungodly” Amount of Money
Last Week Tonight with John Oliver is back on HBO and the pharmaceutical industry was the centerpiece of last night's show in which Oliver spent more than 17 minutes educating the...
Disclosing Risk in DTC Print Ads: Introducing the “Consumer Brief Summary”
On February 4, 2004, the FDA issued long-awaited draft guidance documents designed to improve communications to consumers and health care practitioners about health conditions and medical products. One document was titled...
How Virtually Anyone Can Get an Rx for Amphetamine… Sorry, I Meant to Say...
After writing yesterday's blog post about Monica Seles helping Shire promote Vyvanse for Binge Eating Disorder (B.E.D.), which is a new indication for the ADHD drug, I wondered if this would...
Shire & Seles Team up in B.E.D. to Promote Vyvanse. Celebrity Endorsement at Its...
OMG! Is there nothing old athletes won't do for money?
Remember Monica Seles who was famously stabbed on the tennis court in 1993? No? OK, whatever. She's celebrity enough to hawk for...
Look Ma! No Bong! Afrezza Inhaled Insulin Device is a Cool Gadget
UPDATE (1/5/2016): Sanofi terminated its license agreement related to the development and commercialisation of MannKind's inhaled insulin therapy Afrezza, MannKind said today (here). MannKind noted that the deal will be terminated...
When It Comes to Social Media, Pharma Tells Patients: “Do As We Say, Not...
Weeding out unsavory, "offensive," or spammy comments is a fact of social media life that has to be dealt with. In general, pharmaceutical companies avoid dealing with comments on social media...
Transparency is Good in Theory, But Not in Practice
I attended SMi's Social Media in the Pharmaceutical Industry conference this week and, as usual whenever I attend these conferences in the UK, I meet some very interesting people and get...
FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices
"CDRH does not intend to examine low risk general wellness products to determine whether they are devices within the meaning of the FD&C Act," says a new guidance posted today...
