A KOL By Any Other Name Would Smell As Sour
Nearly two-thirds (62%) of medical experts (physicians who could be deemed genuine experts) believe the pharmaceutical industry should replace the term Key Opinion Leader (KOL) – according to the results of...
Lack of Adherence: A Haiku for Pharma
HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku contest.
The challenge is to write a Haiku...
Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How “Open, Crowdsourced” Data...
A study just published in the Journal of Medical Internet Research (JMIR) concludes that "there is potential for mHealth tools to better facilitate adherence to chronic disease management, but the evidence...
I’m a Pundit, Yes I Am!
Andrew Spong, a pundit writing for STweM blog, just dissed pundits in an opinion piece titled "Pundits, prognosticators, philosophers, and practitioners: the exotic species of the health conversation on the social...
Millennials Trust Pharma Social Media, Mobile Apps & Advertising a Hell of a Lot...
According to findings released today from the Fifth Annual Makovsky/Kelton “Pulse of Online Health” Survey, the percentage of Americans who trust pharma-sponsored social media "a lot" or "completely" increased from 17%...
Where Have All the “Really Good” Marketers Gone?
My blogger friend Rich Myer asked this question on his New Media and Marketing Blog:
"Where are all the really good marketers?"
"Did you ever get the feeling that most brands are farting...
Why Pharma Marketers Can’t Be Trusted to Correct 3rd-Party Misinformation About Drugs Online
In its draft guidance titled "Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices," the FDA writes:
"If a firm voluntarily corrects misinformation in a truthful and non-misleading manner and as...
Can You Trust Patient Rankings of #Pharma Corporate Reputation?
Can You Trust Patient Rankings of #Pharma Corporate Reputation?
DTC Print Ads Need Consumer-Friendly Fair Balance Information
The FDA recently published revised draft guidance on "Brief Summary: Disclosing Risk Information in Consumer-Directed Print Advertisements." (see "Disclosing Risk in DTC Print Ads: Introducing the 'Consumer Brief Summary'").
The brief...
Pharma Profits are Driven More by Marketing Spend Than by R&D Spend
Data from Forbes for 2013 document that the profit margins of banks and pharmaceutical companies ranked the highest (see here). Both industries have outlying margins (around 20%) and also outlying settlements...
