Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting...
I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this Monday. You should compare this version of...
AstraZeneca Mines PatientsLikeMe’s “Dark” Data & Avoids Engaging Patients Directly
AstraZeneca Mines PatientsLikeMe's "Dark" Data & Avoids Engaging Patients Directly.
Pharma Sales Reps: Declined & Denied!
#Pharma Sales Reps: Declined & Denied!
Pharma Ups Its Investment in TV DTC Advertising
Ever since the U.S. allowed direct-to-consumer (DTC) advertising, a majority of the ad dollars were spent on TV, which made sense in past years because that's where the "target" audience spent...
How to Gloss Over Warnings in TV DTC Ads
Julieta Smith, group strategy director, McCann Humancare -- part of the same healthcare agency that won a Lions Health 2014 GOLD award for Fictional Patient Story (not that that's a good...
Operation: Frog – A Forerunner in the Genre of Gamification
▶ Review of Commodore 64 Version of Operation Frog. Back to the Gamification Future!
Meet Bayer’s Grants4Apps Team!
http://realpharmaguy.tumblr.com/post/115412913052/via-https-vine-co-v-ol9edxi9rqe
Bayer’s Grants4Apps: An accelerator run by a pharma company
Off-Label Uses Promoted in DTC Ads for Diabetes Drugs
Print and TV DTC ad for Farxiga
(click on image for an enlarged view)
Public Citizen, a consumer advocacy group with more than 350,000 members and supporters nationwide, sent FDA’s OPDP Director...
23andMe Appoints “e-Patient Davide” to the Newly Created Position of Chief Patient Officer
I just received the following press release via email.
23andMe Appoints "e-Patient Davide" to the Newly Created Position of Chief Patient Officer
Appointment is a First for the Silicon Valley Pharmaceutical Company
MOUNTAIN...
Pfizer Continues to Dominate DTC Ad Spending
If Pfizer chose not to do direct-to-consumer (DTC) advertising, we'd have less bad ads to criticize (as, for example, this ad for Viagra) and the total spending on DTC advertising would...
