Is Pharmaceutical Marketing BS?
After watching a 60 Minutes show that featured a story on a book titled “On Bullshit,” I just had to go out and get the last copy in my local bookstore,...
Preview of May Issue of Pharma Marketing News
Vol. 4, No. 5: May 2005 - PREVIEW The following are summaries of articles planned for the upcoming May 2005 issue of Pharma Marketing News. ...
Pull Back from DTC on TV?
An article in Today's Wall Street Journal suggests that some drug makers are starting to cut back TV ad spending (see "Some Drug Makers Are Starting To Curtail TV Ad Spending")....
Terror Politics vs drug Importation
Back in September, 2004, I noted that the FDA recently played the "terrorist trump card" in the battle against the legalization of the reimportation of drugs. Acting U.S. Food and Drug...
Proposal for a Drug Risk Advisory System
Recently the FDA published guidelines for a Drug Watch program to provide emerging drug safety information to the public (see "FDA Drug Watch Site Guidelines").Drug Risk Advisory SystemTaking a page from...
FDA Drug Watch Site Guidelines
As reported in today's Wall Street Journal ("FDA Issues Guidelines For 'Drug Watch' Site, Details on Oversight Board") , the FDA issued a Gudiance (i.e., draft guidelines) last Friday on a...
Get a Load of Those Gams!
"A group of Congressmen publicly released a set of pharma company sales documents yesterday. The House Committee on Government Reform published the Merck documents, obtained last year during the Vioxx investigation,...
The Two Bobs: Enzyte vs. Viagra
I read -- with sadness, I must admit -- that the offices of Berkeley Premium Nutraceuticals, the company that brought us Enzyte, the "natural male enhancement pill," was raided by no...
Innovative Marketing for Innovative Drugs
According to an article in today's Wall Street Journal, "Pfizer Inc., the maker of Lipitor, blames the German health ministry for a significant drop in sales..." (See German Curbs On Drug...
Evidence-based Marketing
Recently, I have seen the term "evidence-based marketing" used in a seemingly derogatory manner as in:
"The use of direct marketing for treatment of depression may boost familiarity...
