Future of Drug Print Ads
Last week I received a special edition of Newsweek Magazine devoted to "The Future of Medicine." The issue touted new treatments coming our way in the 21st century.Unfortunately, the drug ads...
New DTC Principles Emerging
Taking "One small step for a pharmaceutical company, one giant leap for the pharmaceutical industry," Bristol Myers Squibb (BMS) announced on 13 June 2005 that it will refrain from...
Ethnic Drugs – Good Science or Good Marketing?
From an article in today's New York Times ("U.S. to Review Heart Drug Intended for One Race"):"Scientists believe that genetic markers will someday be found that explain the different reactions to...
Say it isn’t so, J&J!
Just when I thought I found a pharmaceutical company -- i.e., Johnson & Johnson -- we could trust to do the right thing (see "DTC Straight Talk," where I praise J&J...
Can’t Get Any Respect!
Back when COX-2's were under fire, representatives of the drug industry lamented that they "can't get any repsect." You might have remembered this bit from the Financial Times:Pfizer's chief executive said...
Peter Rost: Pharma’s Black Knight
In the movie "Monty Python and the Holy Grail," King Arthur, played by Graham Chapman, fights a duel with the Black Knight, played by John Cleese. It's a pathetic match because...
eDetailing ROI Better than DTC?
I attended the recent seminar entitled "Are You Building Brands...Or Relationships?", which was hosted by Lathian Systems, Inc., a provider of eDetailing and other web-based programs for pharmaceutical marketing. I will...
Patients Come First?
In new a new TV ad campaign costing $20 million, Merck proclaims a new slogan: "Merck. Where patients come first." (See the New York Times Story: "A Drug Maker's Ads, Hold...
“You’ll Go Blind!”
Guys -- did your mother ever tell you'd go blind if you masturbated? That's an "old wives' tale" -- there's never been any scientific evidence to support it. Turns out, however,...
PEED: A New Viagra Franchise?
Just when men thought it was safe to take a Viagra and engage in sexual intercourse with confidence, along comes another sexual stigma that "experts" say affects up to 30 percent...
