Physician Education vs. Promotion
Pharmaceutical meetings and events have become an integral component of the drug industry's promotional efforts used to gain face time with physicians. According to a Verispan Sales Force...
Transparency: A New Voice for Pharma
The upcoming Pharmaceutical Public Relations & Communications Summit will feature many presentations from pharmaceutical communications and PR specialists who will attempt to offer advice on how to make pharmaceutical crises "go...
Labeling / TV DTC Revisited
Drug Labels Question: How many medical and communications experts does it take to write a package insert? Answer: None. That's a legal problem, not a medical communications problem.Back in June...
Indication Bloat – The Next DTC Issue
What If There Were No DTC?When I posed this question to members of the PHARMA-MKTING online discussion group it resulted in a flurry of feedback from members. I would like to...
Deconstructing Frist on DTC
Last week Senate Majority Leader Bill Frist, (R., Tenn.) shocked the pharma and advertising industries by calling for pharma to ban DTC advertising for new drugs for the first 2 years...
To Ban or Not to Ban DTC, That is the Question
The pharmaceutical industry must be reeling from the blow just recently delivered by Senate Majority Leader Bill Frist (R-TN) who called upon the drug industry to impose "a two-year moratorium on...
DTC – Best of Times, Worst of Times
Chairman Bob (Bob Ehrlich over at DTC Perspectives), in stiff upper-lip fashion, predicts that the "best is yet to come" for DTC marketers. Au contraire, I say. Or, to be more...
Pharma eMarketing at Tipping Point?
Last week's ePharma Summit was held at the new Borgata Hotel and Casino in Atlantic City, NJ. This venue, it turns out, was appropriate as many presenters and diehard attendees --...
HELP WANTED: Director of Drug Safety
The FDA Office of Drug Safety has a HELP WANTED sign in its window:New Leadership for Safer DrugsThe Office of Drug Safety announced a nationwide search for a new director of...
WLF Watches FDA Watching Drug Ads
The Washington Legal Foundation (WLF), a conservative watchdog group funded by businesses (including drug companies), last week launched the "FDA/DDMAC Watch" program to "scrutinize" FDA advertising regulations. DDMAC is the FDA's...
