Insomnia – the Next DTC Frontier
You've probably seen ads on TV and in print for several new drugs to treat insomnia. FDA-approved drugs for this condition include AMBIEN (Sanofi-Aventis), LUNESTA (Sepracor), SONATA (King Pharmaceuticals), and ROZEREM...
FDA May Follow PhRMA’s Lead on DTC
In November, the FDA will host a 2-day public meeting on direct-to-consumer (DTC) promotion of regulated products, including prescription drugs. According to the September 13, 2005 Federal Register notice, the FDA...
Vioxx Hex or Hoax?
The Washington post published an editorial favoring legislation to shield drug companies from punitive damages in lawsuits like the those currently faced by Merck. Here's the main thrust of the Post's...
Vagelos Speaks, Will Pharma Listen?
Roy Vagelos, Former Chairman and CEO of Merck, gave a keynote presentation at the Pharmaceutical Marketing Congress in Philadelphia this past Tuesday. His presentation was entitled "Medicine, Science, and Merck: The...
Preview of September Issue of Pharma Marleting News
Article SummariescDetailing: Addressing the Consumer Education GapSteve Smith, Editor-in-Chief of Medsite has reengineered his company's eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults....
Pfizer No Longer Top 10 Advertiser
According to Nielsen Media Research data quoted in a recent MM&M News Brief,Pfizer fell from its position as one of the nation's top 10 advertisers as overall pharma industry ad spending...
After School Cialis Ads
On August 2, 2005, Lilly announced its support of the Pharmaceutical Research and Manufacturers Association's (PhRMA) comprehensive guiding principles on consumer advertising of prescription medicines (see "Lilly Announces Support of Drug...
Pharma Industry’s Relief Effort
The pro-active actions of several pharmaceutical companies to aid of the victims of Katrina must be applauded.The Wall Street Journal reported today that several pharma companies "have found ways to deliver...
Online Marketing Ethics, Part 1
New guidelines limiting DTC on TV may mean that pharmaceutical marketers are likely to invest more effort reaching consumers via the Internet and other interactive media (see, for example, "Pharma eMarketing...
Saving Public Merck
Kevin Hassett, director of economic policy studies at the conservative American Enterprise Institute and sometimes economic adviser to Republicans, suggested in a commentary that "Instead of piling on with populist rhetoric...
