Tobacco & Drugs: Strange Bedfellows
Quick! What does the tobacco industry and drug industry have in common?Yes, they are both among the most distrusted industries in the US today. It's a sad fact often cited by...
Pitts on DTC and Older Americans
Peter Pitts, senior vice president of global health affairs at Manning Selvage & Lee (a PR firm with many pharmaceutical clients), former FDA Associate Commissioner for External Relations, and fellow blogger...
The Empire Strikes Back
Mike Pucci, Vice President of External Affairs at GlaxoSmithKline, is a man with a mission, which is to get the word out about the good that the pharmaceutical industry is doing...
PhRMA’s Terrorist Plot
Back in May I posted a few comments about the Pharmaceutical Research and Manufacturers of America (PhRMA) commissioning Guiliani Partners to produce a report that called for an immediate moratorium on...
Cut Marketing, Raise Sales
As pharmaceutical companies post their quarterly earnings, I see that some major pharma companies have done better than others at increasing their sales and profits. Take Novartis, for example: Novartis,...
New Assault on Pharma Marketing?
It's one thing to criticize pharmaceutical marketing techniques like we have seen in the press, in Congress, on this Blog, and elsewhere. But attempting to deliver a death blow via competition...
Celebrities & Buzz Revisited
Last week's post "Fake Pharma Advertising" elicited a number of responses from members of the PHARMA-MKTING Online Discussion Group. I include the dialog and further comments here.James, an interactive ad agency...
Fake Pharma Advertising
There is a growing concern about using certain promotional techniques for drugs and devices that have been "imported" from other industries (e.g., packaged goods). The FDA, for example, cited the use...
eDetailing: Surveys Say…
At the recent Technology Supported Physician Detailing conference in Philadelphia, Liz Boehm presented data from a recent (2005) Forrester Research survey of eDetailed docs. I took away a few interesting bits...
DTC & Prescribing: Conventional Wisdom Challenged
With all the hoopla about direct-to-consumer (DTC) advertising and diminishing return on physician detailing, physicians are being surveyed more and more about their attitudes towards the promotion of prescription drugs to...
