Gifts That Keep on Giving
I must admit that I am a little creeped out every time I visit my primary care physician. It's not that she's obese and therefore is a bad role model for...
Challenges Ahead for Pharma
As regular readers of this blog may know, Pharma Marketing Network recently surveyed readers of Pharma Marketing News and visitors to its Web site about trends likely to affect the pharmaceutical...
The End of DTC as We Have Known It
Almost a year ago to the day—just a week or so after launching Pharma Marketing Blog—I warned that DTC advertising must change if it is to survive ("The End of DTC...
Finally, Marketing Aligns with PR – Maybe
Pharma will be faced with numerous challenges in 2006 according to experts who have responded to the 2006 Pharma Trend Survey hosted by Pharma Marketing News. The most visible challenge --...
2006 Pharma Trend Survey
From time to time, Pharma Marketing News hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer your opinions and insights on important pharmaceutical...
Pharma’s Jekyll & Hyde
Tom McKillop, former CEO of AstraZeneca, seems a bit schizophrenic when it comes to describing his image of the pharma industry vs. the reality he has helped create.Of course, I only...
This Blogger’s Mission Statement
This is a good time of the year to communicate a mission statement of sorts. Personal Point of View Blogs, of course, are highly personal points of view and Pharma Marketing...
Pfizer – the Rodney Dangerfield of the Drug Industry
See Corrections and Amplification below."We get no respect," said a Pfizer representative, "no respect at all I tell you! Last week we ran an ED help-seeking ad that did not mention...
New Year’s Resolutions for Pharma
Merck's new "Patients Come First" TV ad starts off with this question: "If you ran a pharmaceutical company, what would you change?" I thought I'd take them up on that challenge...
The BEST of Pharma Marketing Blog in 2005
I can't resist the urge to do a TOP TEN list! Of the more than 120 posts made to this blog in 2005, the following are my picks for the TOP...
