Pharma PR: It’s All About Defending Drug Prices
A couple of days ago, I posted a note about pharma sales reps being poor spokespeople for the industry (see "Sales Reps Make Poor Spokespeople"). This topic generated -- and continues...
Sales Reps Make Poor Spokespeople
I read with despair the article in today's AdAge about Glaxo's strategy to use its sales force as a "PR Machine" ("GLAXO DRAFTS EMPLOYEES TO POLISH INDUSTRY IMAGE: New Strategy Makes...
Avastin – Supersize Profiteering!
Speaking of the high cost of drugs, how about Genentech selling Avastin -- a drug used to treat colon cancer and now approved for the adjuvant treatment of lung and breast...
FDA Backs Down on Coupon Study
According to Brandweek ("Advertising: FDA Floats, Then Sinks, Drug Ad Coupon Study" - subscription required), FDA "yanked" its Federal Register notice to conduct studies on the effect of coupons in print...
Gen X Reps Revisited
My post yesterday regarding the differences between sales reps of the boomer generation vs. those of the Gen X cohort (see "Generation X Pharma Reps") sparked a few comments from readers...
Generation X Pharma Reps
I have very little in common with Jamie Reidy, the author of the book "Hard Sell: The Evolution of a Viagra Salesman," which is a tell-a-lot-but-not-all about pharmaceutical sales (see my...
FDA, Coupons, and Sleep Aid DTC Ads
According to a short piece in the Wall Street Journal, the FDA "is looking at whether coupons and rebates that are part of some prescription-drug advertisements might cause consumers to think...
Cialis Blog Shut Down
Not exactly shut down, but close enough!A few days ago I reported that cialisblog.com was apparently using the Cialis brand logo without the consent of Lilly ICOS -- although I questioned...
Michael Moore Seeks “Sickos”
As you might guess, I am on Michael Moore's mailing list -- aren't you? -- and every once in a while I get an e-mail message from him on some issue...
Cialis Blog — Shame on Lilly ICOS
In the Pharma Marketing News article "Blogs and the Pharmaceutical Industry," I made a passing reference to www.cialisblog.com as an example (albeit a BAD example) of a blog sponsored by a...
