Two Sources of Zocor
As reported in the Philadelphia Inquirer:"This week, Merck & Co. Inc.'s patent on the No. 2 cholesterol drug Zocor will expire, clearing the way for generic versions and guaranteeing huge savings...
Behavioral Targeting: RJ vs JP
Just when you thought it was safe to go back in the water...bam! In this case, the water is tracking consumer website visits for targeted marketing. It's a tactic being advocated...
Blockbuster or BallBuster?
Erectile dysfuntion (ED) drugs -- Viagra, Cialis, Levitra -- are in the news again. It seems that ED drug marketers have retooled their campaigns after another disappointing year for sales...
Sales Force Effectiveness
I attended Pharmaceutical Executive's 1st Annual Marketing and Sales Summit today and sat in on a few interesting presentations related to sales force effectiveness. I review a few here. I hope...
Medical Device DTC: What’s Up With That?
Medical Device DTC stats was the topic of an interesting discussion thread last week on the Pharma Marketing Forum -- a good place to get answers on all kinds of issues...
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FDA Paralyzed: Who Will Protect Us?
A few weeks ago, I wrote about how the FDA approved Ketek based on foreign trial data. I raised the suspicion that the FDA was eager -- perhaps too eager it...
Welcome Back Vioxx, Welcome Back
An editorial in today's Wall Street Journal calls for the return of Vioxx ("Now Bring Back Vioxx") citing a "meta" analysis (wooooo... meta!) published in BMJ claiming to show that "high...
Licensing Sales Reps: Is It a Bad Idea?
An amendment to the proposed Massachusetts State Budget -- recently approved by the State Senate -- could make the state the first in the nation to license pharmaceutical sales reps (see...
Industry PR & Rep Morale
In February, I wrote about GSK's use of sales representatives to deliver to physicians and the community at large a PR campaign that is designed to promote the value of the...
