Generics: Physicians Less Informed than Consumers!
"Only your doctor can tell you if is right for you." is a phrase often seen in brand DTC (direct to consumer) print and TV ads. If generic drugs were...
Rules of Engagement
I just made one small entry into Wikipedia -- the free online encyclopedia to which anybody with an Internet connection can contribute. It is just one small link on the page...
Lunesta, a Sleeping Dog
Well, well, well. Sepracor, the pharmaceutical company that we love to hate for reneging on its pledge to comply with PhRMA's Guiding Principles for DTC advertising (see, for example, "Sepracor...
PhRMA Intern vs. the Pharma PR Agency!
Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the...
Fear & Loathing in Bethesda
The Union of Concerned Scientists (UCS) recently released survey results from 997 FDA scientists that demonstrate pervasive and dangerous political influence of science at the agency. Thirty-four percent (34%) of respondents...
A Milestone Is Reached!
This week marks a milestone for Pharma Marketing Blog: The 200th post since this blog was started in January 2005 was made on Tuesday (see "Rozerem Ads Dis Lincoln, Show Beaver")...
DTC Menagerie & Bad Buzz
Yesterday, I posted a commentary about the imagery of the new DTC ads for Rozerem, a sleep aid drug from Takeda Pharmaceuticals (see "Rozerem Ads Dis Lincoln, Show Beaver"). I was...
Rozerem Ads Dis Lincoln, Show Beaver
I'm trying to figure out the thinking behind the new DTC (direct to consumer) ad campaign for Rozerem, the new sleep aid pill brought to market by Takeda. The ads...
PhRMA Intern vs. BOTOX!
On her lunch break, while innocently reading the latest issue of Woman's Day magazine, Emily Jameson, mild-mannered summer intern at PhRMA -- America's pharmaceutical trade association -- is startled by an...
Question Everything
As reported in yesterday's Wall Street Journal, "Awaiting approval from U.S. regulators to sell an over-the-counter diet pill called Alli, GlaxoSmithKline PLC has set out to establish itself as an online...
