GSK’s Whooping Cough Vaccination Campaign Needlessly Vilifies Grannies!
GSK's Big Bad Cough multimedia campaign focuses on a grandma putting her baby grandchild in range of catching whooping cough from her: "Understand the Danger Your New Grandchild Faces." The print...
For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look...
According to data compiled by the Accreditation Council for Continuing Medical Education (ACCME), the pharmaceutical industry has increased its financial support of CME in 2014 compared to 2013. This is the...
Infographic: Trends in Pharma Support of CME
Source of data: ACCME annual reports. Click on image for enlarged view.
Meet Wally, Rapaflo’s Prostate Mascot. Looks a Lot Like a Walnut!
In May, 2015, FDA's OPDP sent an Notice of Violation letter to Actavis regarding the "Unsubstantiated Claim" on the Rapaflo webpage, which stated “BPH SYMPTOM RELIEF THAT WORKS NIGHTS SO HE...
Social Media Uncovers Need for “BALLm” – Rebranding of Vagisil for Men’s Itchy Balls!
Infegy is a company that claims to have cloud-based technologies that can transform "huge volumes of commentary into valuable consumer insights."
To prove how valuable these insights can be, the company...
ViaOpta Nav for iPhone by Novartis Now on Apple Watch. Yes, but…
ViaOpta Nav for iPhone by Novartis Now on Apple Watch.
There's only one problem...
Re Apple Watch version:
Obviously, this app is designed for older people who are more likely to suffer from Wet...
Don’t Laugh! You Too Might Have Pseudobulbar Affect (PBA)
25% More People Think They Have PBA After Seeing Danny Glover Laughing Uncontrollably!
See how "The Most Interesting Pharma Guy in the World" reacted to the PBA Assessment...
The Most Interesting Pharma Guy in the World!
Yes! I have been thanked for criticizing a pharma marketing campaign. Here's an example:
I once called a tweet by racecar driver Charlie Kimball “sleazy Twitter spam” and yet Charlie invited me...
Palio Ignited a ISIS-style Disruptive – Some Might Say Destructive – Full Page Ad...
Click on image for enlarged view
I still get the print version of Pharmaceutical Executive magazine. These days the mag is much thinner than in its glory years - only 60 pages,...
Like 3-Day Old Fish, #LionsHealth Grand Prix Prize Stinks!
Desperate to award a Grand Prix this year to a pharma ad campaign, Lions Health judges declared DigitasLBI New York’s “Take it from a fish” for AstraZeneca Pharma Lions’s first Grand...
