Brand Extinction Looms
According to a Forbes article, "By 2011, a quarter of current drug sales in the U.S. will be eaten away by less expensive generic pills as medicines lose patent protection. Between...
McKinnell’s New Gig: Male Model
Pfizer's CEO Hank McKinnell -- soon to retire -- has lost no time finding another gig: that of male model for pharmaceutical vendor ads. Some golden parachute!The latest sighting of McKinnell...
Sicko si, Pharmaco no!?
Last February I wrote about Michael Moore's new film "Sicko" and suggested that it will be about Moore than the pharmaceutical industry (see "Michael Moore Seeks Sickos"). In July, Moore sent...
Patient Advocacy Marketing: US vs Them
It's hard to do pharmaceutical marketing in the UK and the rest of Europe, which probably explains why my Pharma Marketing News subscriber list is only about 20% European.Here's just one...
Vioxx Scorecard: 5-3-14192
As reported on CNNMoney.com, Merck won the most recent case in a Los Angeles state court on August 2, 2006, when a jury found that Vioxx did not cause the 2001...
Kindler Fox in Pfizer Henhouse (aka Bunker)
In this month's Pharmaceutical Executive Magazine feature article, "The Inside Man," Mr. Jeffrey Kindler -- recently named new CEO at Pfizer -- is said to hold in his hand, "both literally...
Anonymous Online Marketing
I have written about "Stealth Marketing" in which marketers attempt to embed their messages in "buzz" channels such as blogs (see "Buzz 'n Blogs -- Stealth Marketing").Today I read an article...
Accountability: Imported vs. Domestic
A few days ago, I posted a PhRMA Intern! Adventure focused on drug importation from Canada. In that post I questioned the Terrorist Card Tactic employed by friends of the drug...
Free lunch for patients! Why not?
A story appeared recently in the New York Times about the pharmaceutical industry practice of providing free lunches to physicians and their staffs (see "Drug Makers Pay for Lunch as They...
PhRMA Intern Tackles Terrorists!
Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the...
