Advertisers Don’t Know How DTC Works. Say wha?
Practically every direct-to-consumer (DTC) ad on TV and in print prominently includes a statement such as "Ask Your Doctor if is Right for You!" Advertisers call this the "Call to...
Rozerem Beaver Buzz
I am having some fun looking over the visitor stats for this blog, finding out how people are ending up here, what the most popular pages/posts are, etc.It's incredible, but true!...
The Call Center from Hell
If my personal experiences with Glaxo's customer response center and consumer-focused Web sites are typical, then all the comments I have been hearing about the drug industry's poor consumer focus are...
Another Pharma CEO Bites the Dust!
Bristol-Myers Squibb Chief Executive Peter Dolan will leave the company effective immediately, according to a Wall Street Journal report just published (see "Bristol-Myers Ousts CEO Dolan, Names Cornelius Interim Successor"; subscription...
Pharma’s Black Knight Parties On!
Welcome to Peter Rost's World!I first learned of Dr. Peter Rost, as most of us did, back in June, 2005 when he appeared on the 60 Minutes news show where he...
Have a Party!
Pharma's Black Knight Parties On!Dr. Peter Rost, Pharma's Black Knight, is having a blog party all day Sunday, September 10 over at his blog.See you there!Meanwhile, some music and other videos...
Health Literacy – Words Fail to Tell the Story
As reported in the Washington Post: "A new report by the National Center for Education Statistics found that most adults have intermediate health literacy. But intermediate is far from good, because...
Merck Management Is “Exonerated”
It was the Vioxx "scandal" that started me on this blogging journey nearly 2 years ago. The third post to this blog was entitled "Who Should Pay for Merck's Obstructionism?" In...
Polypill: Predicted Here First!
No sooner did I predict new Rx drug pills that combine 3 or more brands into one pill (see "Caduet, Smaduet! Add some wood to the fire!") than I read about...
Web DTC Video: Boon or Bane?
I have noticed recently that more and more Rx drug Web sites like www.caduet.com and www.rozerem.com are using video clips.The new use of video often helps drug Web site visitors...
