Free Lunch for Physicians: Newsweek Misleads
According to a Newsweek online article, "A growing number of doctors and medical centers are shutting the door on freebies from big drug companies" (see "Saying No to Big Pharma").Newsweek quoted...
Imprecise DTC Benefit Messages
Bob Ehrlich, who writes a weekly DTC Perspectives e-mail newsletter, recently wrote:"When drug ads warn about risks and side effects they use words that are open to interpretation such as rare,...
Odds & Ends & interpretations
I didn't have a topic worthy to explore in detail today, but there were a few bits and pieces in the news and readers' comments that are worthy of encapsulation.1. Vioxx...
Apres IOM, le Deluge!
I came across the following in an MM&M NewsBrief yesterday: Division of Drug Marketing, Advertising & Communication (DDMAC) has added a second DTC review group to meet soaring demand for advertising...
What’s New from Pharma Marketing News
I invite you to download the September 2006 issue of Pharma Marketing News, which includes the following articles:NumbersRx drug company salaries are decreasing while biotechnology company salaries are increasing. The numbers...
IOM Report Calls for DTC Moratorium
According to the report "The Future of Drug Safety: Promoting and Protecting the Health of the Public" issued by the Institute of Medicine (IOM), which is chartered by Congress to advise...
PhRMA’s OOA Issues First Report
Back in May, 2006, I wrote to PhRMA's Office of Accountability (OOA) complaining that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a signatory to PhRMA's Guiding Principles for DTC...
(¼±»ý´Ô) Á¤Ç°100%!! ºÒ [Spam DTC Ad]
I received an interesting bit of spam email yesterday with the above subject line (not including "Spam DTC Ad", which I threw in there just for the benefit of search engines).Maybe...
Marketing Executive Salaries
"Everything is numbers" is the tagline of the hit TV show "Numb3rs". "People lie, number don't," says Charlie, the main character of the show.I often use numbers to gain insight into...
Pharma eMarketing in a Slump
eMarketing is a challenge for the pharmaceutical industry. It is estimated that the percent of the pharmaceutical marketing budget spent in the "e" space has remained at or below 5% since...
