Chantix: Opportunity for Social Marketing Lost?
Chantix, Pfizer's new smoking-cessation drug, requires a different kind of marketing program, according to a recent article in the Wall Street Journal ("Marketing New Antismoking Pill Poses Challenges for Pfizer"):"Aware of...
Lame-Duck Senate Roasts Eschenbach Turkey!
EyeOnFDA reports (see "Hold It!"):"Senator Charles Grassley (R-Iowa) has gone and put a hold on the nomination of Dr. Andrew C. von Eschenbach. There was movement to try to get him...
Pay Per DTC Ad View Update
It's official -- well, all except for the rubber stamp from HHS and Congressional approval -- the drug industry has agreed to pay the FDA "$40,000 to $50,000 at the beginning...
Wooing Dems: Thank You Mr. Kindler!
According to the Financial Times (FT), the recent changing of the guard at several big drugmakers, including Pfizer, the world's largest, may make it easier for drug industry lobbyists to woo...
What’s In Store from Congress?
Now that the elections are over, the pharmaceutical industry is left to ponder what the new Congress has in store for it. There has already been a lot of speculation in...
Not Your Father’s eDetail
The recent eyeforpharma eCommunications and eMarketing conference held in Philadelphia included an international mix of speakers and attendees. I met pharma people from China, Peru, Germany, UK, and Mexico as well...
The “Girl from Google”
"I could strangle that girl from Google," said a friend of mine after a presentation by a Google operations specialist at the recent eyeforpharma eCommunications and Online Marketing conference held in...
Influencing the Dialogue: Marketers Suck at It!
My post to this Blog back in July, 2006 entitled "Rozerem Ads Dis Lincoln, Show Beaver" has generated the most comment and is top-rated on Google searches for "rozerem ad" or...
Upcoming “Pharma Marketing Talk” Podcast
I'm trying something new. It's Pharma Marketing Talk, which is a biweekly online and archived streaming audio talk radio show (podcast) that features interviews with leaders and innovators in pharmaceutical marketing....
The Long Road to DTC Excellence
Direct-to-Consumer (DTC) advertising will celebrate its official 10th anniversary in 2007.On August 12, 1997 the FDA opened up the floodgates to DTC when it provided specific draft guidance for consumer-directed broadcast...
