DTC in the New Era
Pharmaceutical spending on Direct-to-Consumer (DTC) advertising is at an all-time high, with the 2006 budget surpassing the 2005 budget by over 9%, according to TNS and reported in Brandweek (see "Findings:...
What Was Blogworthy in 2006? A Review
What was hot in 2006 for readers of Pharma Marketing Blog? To determine this, I looked at the posts that received the most page views or that generated the most comments...
Revamping the Lunesta Ad Campaign
Regular readers of this blog know how often I have berated Sepracor about its Lunesta ad campaign tactics. Over the months I have made many criticisms of Sepracor's marketing efforts:Sepracor's reminder...
The Next Blockbuster – You Decide!
CNN Money reports that "After a rough couple of years dealing with patent expirations and the often frustrating hunt for new products, drug industry executives would love nothing better than an...
Disease Mongering Podcast
MP3 Audio File for your iPODWMA Audio File for Windows Media Player and other audio playersWAX Audio File for Windows Media PlayerNever heard of Disease Mongering? Read "Disease Awareness or...
DTC Set to Surpass DTPhysician
The November GAO report on FDA's Oversight of Direct-to-Consumer (DTC) advertising, which I mentioned in yesterday's post (see "Where's DDMAC's Head At?"), includes data from IMS on Rx promotion and R&D...
Where’s DDMAC’s Head At?
At the recent Healthcare Blogging Summit (see "Physician Blogging - Survey Results"), an audience member asked the following question:How is DDMAC likely to regulate pharmaceutical promotion via blogs?Or, something to that...
Merck on a Roll
Merck is on a roll these days.For one thing, it's stock price has almost recovered from its low point after Vioxx was withdrawn from the market:Who among us -- who did...
Celebrex Joins the bAdWord Bandwagon!
Just when I thought it was safe to stop raking Pfizer over the coals about torcetrapib, they go and do something stupid! I'm talking about running a Google Adword program that...
Physician Blogging – Survey Results
Yesterday, I participated in a panel discussion at the first Healthcare Blogging Summit, which was co-located with the larger Consumer Health World conference in Washington, DC. The summit was organized by...
