PDUFA Payola!
The FDA says it needs 27 additional staff to review DTC TV ads and projects related user fees of $6.2 million in 2008, reports MM&M Newsbrief."The agency called for a separate...
Introducing…the All-Pharma Lobbying Lineup!
Last week, the House voted to require the government to negotiate lower prescription drug prices for Medicare beneficiaries. Although the vote was 255 to 170, with 24 Republicans joining 231 Democrats...
A New Forum for Marketers!
Many readers of this blog may not know some of the other online venues I am responsible for that help pharmaceutical marketers stay in touch with the issues and with each...
Viagra Spray Not Far Away?
I read with interest over at PharmaGossip that Pfizer may be planning an OTC Viagra spray. My vision of the product can be seen on the left.Actually, the story "Pfizer Viagra...
Web 2.0 for Pharma Marketing Podcast
Some readers of this blog may know that I also host a podcast called Pharma Marketing Talk, which is a biweekly online and archived streaming audio "talk radio show" that you...
Lincoln Shot Dead! Beaver Sought for Questioning!
It is with great sadness that I reprint the following story from DTC Perplexities Magazine:Yesterday at about 9:30 A.M., while recording a Rozerem TV drug ad, former president Lincoln was shot...
Brave New Pharma?
Seems I have a lot of questions this month! I mean to say, a lot of my recent posts have questions as titles. Why do I do that?Anyway, this question has...
If FDA were as Powerful as FTC
What a difference three little letters make: FDA vs. FTC.FTC has powers far beyond those of mortal FDA -- it can impose fines, force the liquidation of assets, and put liens...
Are Sales Reps Necessary?
That's a weird question, considering that there are about 100,000 pharmaceutical sales reps out there today in the US. Sales reps are such a staple of the pharmaceutical sales and marketing...
YouPharma(tm): A Brave New World of Marketing?
To use a war analogy -- as is often done in industry -- sales and marketing executives tend to send in more troops when they fail to reach their goals with...
