Viagra or Addyi: Which Sexy TV Ad Will Reign Supreme with Guys?
If you are half the man you claim to be, you no doubt have NOT skipped over the new Viagra TV ads, which feature a sexy woman telling you not to...
My Book Is Published!
Good news! The book, Socialize Your Patient Engagement Strategy, which I co-authored with Letizia Affinito, has been published!
Socialize Your Patient Engagement Strategy
makes the case for a fundamentally new
approach to healthcare communication;
one...
For Immediate Release: PHARMAGUY NOT HONORED AS ONE OF PHARMAVOICE 100
Annual list recognizes pharma industry leaders for their positive contributions to the life-sciences industry
NEWTOWN, August 13, 2015 – PharmaGuy, founder and CPO (Chief Pundit Officer) at pharmaguy.com has again NOT been honored...
Kim Kardashian’s Diclegis Instagram Post Raises Issues of Transparency, Drug Safety, and Learning from...
Duchesnay Press Release (click for enlarged view)
By now you've probably read several media reports about Kim Kardashian's enthusiastic Instagram post promoting Diclegis, a prescription morning-sickness medicine. That's only because the FDA...
Ethical Off-Label Drug Promotion: What Would It Look Like?
In a Forbes piece (here), former Pfizer VP of Research John LaMattina noted the "jarring" juxtaposition of two articles in the August 8th edition of the New York Times.
One article was...
Should Medical Societies Curb the Use of Conference Twitter Hashtags by Pharma?
Twitter is becoming a common adjunct to medical conferences. Attendees and outside observers (including patients) can follow the online discussion via the official conference hashtag. Some experts predict that virtual attendees...
Pharma’s Influence ($ + Twitter) Over Medical Societies
(click on image for an enlarged view)
Today, I came across a Milwaukee Journal Sentinel and MedPage Today report (here) that links pharmaceutical industry payments to physicians and medical societies that determine...
For Pharma Marketers, Celebrities + “Social Media” = Gold Mine!
Today, I learned from a @Novartis tweet that yet another celebrity is teaming up with a pharmaceutical company to leverage "social media" for marketing purposes. The celebrity is singer and LGBT...
Patient Centricity Does Not Apply When the Patient is Dead
Pharma Delays Reporting Serious Drug AEs (i.e., Death) to FDA
OMG. Kim Kardashian Shills for Pharma! No Worry – No Side Effects!
Click on image to see enlarged view.
Find her Instagram post here.
I think other members of the KimKlan are also paid to send out sponsored tweets.
UPDATE (11 August 2015): A healthcare professional...
