Is The End of Animated Characters in Drug Ads Neigh?
Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that “the original ad served its purpose"; namely, breaking through...
Does This Email Message from KVK Tech Violate FDA Regulations?
Today, I received an email message from KVK Tech - a generic drug manufacturer located in my my hometown of Newtown, PA - regarding a gift to Stanford's Department of Bariatric...
Is FDA Most Science-Based and Less patient Centric Now that Gottlieb is in Charge?
Last October, FDA caved in to patients lobbying on behalf of Sarepta's Duchenne drug Exondys 51 despite the fact that there was little scientific evidence that it was effective (read "FDA...
Specialty Brand Sales Excel Today, But What About Tomorrow?
@QuintilesIMS teamed up with #PharmaForce to provide a framework for product launch assessment. The following is an excerpt. Download the entire report here.
The chart below shows the total amount of revenue...
PhRMA May Be Shooting Itself in the Foot by Criticizing FDA DTC Studies
As reported by RAPS (here), the Pharmaceutical Research and Manufacturers of America (PhRMA) is "harshly criticizing the US Food and Drug Administration's (FDA) research focused on prescription drug advertising and promotion...
“Fake Advertising”: Allergan Should Be Red in the Face for Using “Before & After”...
Allergan is again resorting to side-by-side "before and after” images in a drug ad to prove that Rhofade - its new drug for the treatment of redness of the face, aka...
Is FDA Too Slow to Approve New Drugs?
Back in March, 2017, President Trump "called on the Food and Drug Administration to speed the approval of drugs to treat life-threatening diseases, deriding the agency’s current process as 'slow and...
The Forgotten eHealth Code of Ethics
Recently, I was sorry to see that the eHealth Code of Ethics, which I helped create back in 2000, was not included in the list of references to an article about...
Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its DTC Advertising Principles...
In December 2008, the PhRMA Board of Directors unanimously adopted measures to enhance
the PhRMA Guiding Principles on Direct to Consumer Advertisements about PrescriptionMedicines. The revised Principles took effect March 2, 2009.
Despite...
Funny, Witty, Snarky Pharmaguy Memes About Pharma
The original, pre-internet definition of a meme is, “an element of a culture on system of behavior that may be considered to be passed from one individual to another by non-genetic...
