Pfizer PhD Phobia
The Annals of Family Medicine study of DTC advertising (see "TV DTC Educate Little, Increase Sales Less") may or may not be Pharma Marketing Blogworthy (ie, worth my time analyzing here),...
Barbie Drug Reps I’d Like to See
In case you haven't noticed, sometimes I work in sync with Insider over at PharmaGossip. We seem to be on a hot streak right now.You can dress Barbie dolls for...
Takeda: It Isn’t a Reminder Ad — Wha!!!
You heard about the Rozerem reminder ad first on Pharma Marketing Blog (see "Rozerem Reverts to Reminder TV Ads"). Now get a load of Takeda's lame defense:"We don’t believe that they...
Prilosec OTC Bunco Artists
P&G's OTC Prilosec marketers are doing something you'll never see an Rx product marketer do: sponsor a Bunco tournament. Bunco, for those of you who do not know, is a dice...
Rozerem Reverts to Reminder TV Ads
More than one and a half years since the Pharmaceutical Research and Manufacturers of America (PhRMA) released its Guiding Principles for Direct-to-Consumer Advertising, I still cannot name all the 23...
If Bill Gates Ran Pharma
In the January 2007 issue of Pharmaceutical Executive Magazine, columnist Sander Flaum contributed a piece entitled "If Bill Gates Ran PhRMA." Flaum believes pharma's (as opposed to PhRMA's) problems are mostly...
Disease Mongering and Pharma Credibility
"Disease mongering" is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy...
Revolution Health and the Wisdom of Crowds
A couple of weeks ago I was invited to preview the new RevolutionHealth.com health portal site prior to its official launch on 22 January 2007 (see the press release).Revolution Health...
Nice Try, Daiichi!
FDA. officials say they "deal" with 54,000 drug promotions each year, aimed at both doctors and consumers (see NY Times article: "Showdown Looms in Congress Over Drug Advertising on TV"). A...
Banned from CafePharma!
I'm not banned yet, but I soon expect to be banned from CafePharma. At the moment, all my posts have been deleted. Here's the story, which is an object lesson in...
