Customer Manages Relationship: A New Marketing Strategy
Today at 1 PM I interview an expert in "Customer Manages Relationship" marketing in my weekly Pharma Talk Podcast. You can listen in live! via your browser by going to the...
Pharma Super Bowl Ads Score Poorly
The only two pharmaceutical-related TV ads aired during the Super Bowl were flops, according to a Research Brief from The Center for Media Research, which reported on a USA Today survey...
Pharma Should Go Bollywood, Not Hollywood
A recent article in The Scientist suggested that the "answer to stagnating R&D can be found in the creativity of the movie industry" (see "Why Pharma Must Go Hollywood").Interestingly, I wrote...
Prozac for Over Anxious Doggie Syndrome
We have a 13+year old chow/australian shep. mix that is holding up pretty well except for some arthritis which is being controlled with Glucosamine and Aspirin. The problem is that she...
Rozerem DTC Emperor (Still) Has No Clothes
I have written about the Rozerem advertising debacle repeatedly, pointing out how inane it is and worse, how it has been ineffectual in helping the brand gain market share.This point of...
GSK: Don’t Go Cold Turkey!
I started smoking when I was 9 years old, picking half-smoked butts off the street. I quit one day at the age of 23. I simply threw the half pack of...
Gardasil: To Be Mandatory or Not To Be Mandatory — That is the Question
Won't anyone defend Merck's campaign to mandate the vaccination of school girls with Gardasil?Even fellow blogger and industry supporter Rich Myer over at World of DTC Marketing claims this issue "is...
First Ever Pharma Blogosphere Survey!
The Pharma Blogosphere blog is currently hosting its first ever survey of reader and blogger opinions of blogs in the pharma blogosphere. I want your opinion too. So please take about...
It’s Raining Men in the Pharma Blogosphere!
Men reign supreme in the health and pharma blogosphere! Don't believe me? See The Pharma Blogosphere tally.
Tilting Again at the PhRMA Windmill
It's deja vu all over again! I am once again sending a complaint off to PhRMA (see my previous tilt at this windmill: "PhRMA's Response - PRwise, it Stinks!").I've just sent...
