eGAD! How I Learned to Stop Worrying and Love Cymbalta!
Like most Rx drugs these days, Cymbalta started life approved for one specific indication -- major depressive disorder -- and was later approved for another -- diabetic neuropathic pain -- and...
Merck’s Refreshing Director of Global eMarketing
I attended EXLPharma's "Search Engine Marketing for Pharmaceuticals" conference yesterday and sat in for the two "keynote" presentations made by representatives from Merck and AstraZeneca. In this post I will focus...
No Oscar for Centocor PR Effort
Al Gore's documentary "An Inconvenient Truth" picked up the Oscar last night for best documentary. Like all documentaries, it's a PR piece. But don't expect the film "Innerstate" produced by PR...
Vytorin Ads Are Getting Old — and Disturbing!
Back in October, 2006, I praised the Vytorin ads -- you know, the ones that compare family members to food. I said "I really like these ads. The colors are great...
Who’s Easier to Buy? A Physician or a Politician?
Merck's lobbying efforts to get states to pass laws requiring that preteen girls be vaccinated against cervical cancer has backfired and Merck's has said it will stop doing it (see "Merck...
Merck Quits Lobbying for Mandatory Gardasil Vaccination
According to a Wall Street Journal News Alert just in, Merck said it will stop lobbying states to pass laws requiring that preteen girls be vaccinated against cervical cancer in the...
Marketing Drugs to Teens Online – So Wrong!
Society recognizes that teens don't have the judgement required to evaluate messages related to alcohol, tobacco, etc. So why are some pharmaceutical companies getting away with beaming Insomnia and ED Rx...
PhRMA Responds to My Rozerem Ad “Concern”
Back on January 29, 2007, I wrote about Takeda's violation of PhRMA's DTC Guiding Principle #10, which prohibits DTC "reminder ads" on TV and in print ads (see "Rozerem Reverts to...
God Bless R&D, but Marketers May Go to Hell!
Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! "... drug companies have done a lot more to make my life better than critics have. Maybe someone...
Alli Oops! I Just Pooped Myself!
The Food and Drug Administration (FDA) recently approved Alli, a low-dose form of prescription drug Xenical, as an over-the-counter (OTC) weight loss aid for overweight adults.No prescription required. Also not required:...
