Nominate Me to the 100 List of Most Inspiring People!
It's that time of year again! PharmaVoice is accepting nominations for its "list" of the 100 most inspiring people.Instead of nominating your lousy boss, who you hate, but who promised you...
Takeda – Fire These Guys!
I finally get to see who's behind the Rozerem ads!If there were any justice in this world and if the Takeda marketing team had any scruples, these guys would be out...
Call for a Rozerem Prescription Boycott!
ATTENTION PHYSICIANS!This is a call for an immediate Rozerem prescription boycott! Dear Doctor:You undoubtedly are aware of the sleep aid drug Rozerem marketed by Takeda. The company's sales representatives surely have...
Back to School for Takeda, Rozerem, and Abe Lincoln!
FDA has sent Takeda a warning letter -- actually an "untitled" letter (merely a slap on the wrist) -- regarding it's Rozerem "reminder ads." Previously, I noted that by running these...
Innerstate Private Screening: Philadelphia Style
I spent the whole day yesterday in Philadelphia attending CBI's 6th Annual eMarketing for the Pharmaceutical Industry conference and a private screening of the documentary "Innerspace" at Dorland Global Public...
Are All Pharma Bloggers Biased Against the Industry?
Well, no! Duh! There are some blogs out there that are very supportive. But how supportive or critical are individual blogs in the pharma blogosphere and is there an overall bias...
Drug Safety – A Mere Asterisk to the FDA
What's in an "*"?That's the FDA's chosen method of identifying drugs that have an "active safety alert." These asterisk'd entries can be found via an "easily accessible link" to the Index...
Pharma Marketing Sitcoms as Brand Extensions
ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by Geico, the insurance company.You know the...
Are you happy to see me, or is that just your Exubera Bong?
Pfizer is getting hit from all sides regarding its clunky-looking Exubera inhaler.It Ain't No iPOD!Back in June, Amy Tenderich, author behind award-winning blog Diabetes Mine, wrote:"Because for any PWD with...
Does Merck Need a Vaccine for Bad PR?
You've got to feel sorry for Merck and its PR people -- not too sorry, however: Merck raised its 2007 forecasts yesterday and Shares of Merck were up $1.07, or 2.5%.First,...
