Physician Empathy vs. Pre-Launch Marketing
A recent article in the Boston Globe about pharmaceutical companies "pitching empathy" to doctors focused on an exhibit at the American Academy of Neurology meeting that "claimed it could create, in...
AZ’s Missy Moran’s MUMS Miasma
Peter Rost is at it again! He now reveals how AstraZeneca plans to "gain access and enhance selling opportunities for Arimidex, Abraxane, and Faslodex with key accounts."According to Rost:They'll use...
Pfizer’s Exubera Strategy Needs a Bong Blog!
Exubera -- Pfizer's new insulin delivery system for the treatment of diabetes -- has not been well-received so far by physicians and payers (see "Pfizer's Inhaled Insulin Fails to Impress Doctors,...
Blogs Critical of Drug Industry Are Most Credible, Says Survey
I will be in Las Vegas this Monday and Tuesday where I am speaking at the Healthcare Blogging Summit. I will be participating on the panel, "Blog Search, Distribution, Measurement &...
Dispensing Under the Influence
A recent study of pharmaceutical industry gift givinig caught my attention. Here's the background.A new study released by the New England Journal of Meddling (NEJM) revealed some interesting statistics:"Eighty-three percent of...
Pfizer’s Erection Hardness Meter
According to Jude Selvaraj, Pfizer's medical adviser in Singapore and Malaysia, "an estimated 20 percent of Asian men suffer from erectile dysfunction," whereas on the viagra.com US Web site, Pfizer claims...
What’s in the Future for Generics?
Join me for a live Pharma Marketing Talk Podcast Tomorrow!You can listen live via the Pharma Marketing Talk Channel Page and call in with questions or you can listen...
J&J to Give 120,000 Employees Their Own Blogs?
Johnson and Johnson (J&J) continues to lead the pack in outreach to Healthcare Bloggers and may also be ready to launch employee blogs! Before getting to the employee blogs, let's look...
This is Your Inner Ear on Drugs!
A traveling art exhibition of photographic images produced through micronphotography produced by Quintiles Transnational Corp. is designed to encouraging discussion of drug safety through the display of these beautiful and somewhat...
Americans Skeptical Of Pharma Cause Marketing
As Congress considers banning direct-to-consumer (DTC) advertising or at least giving the FDA the power to place a 2- or 3-year moratorium on DTC for new drugs (see "Bill Could Block...
