Advice to GSK on Handling the Avandia Avalanche: Don’t Do What Merck Did
Dear GSK,Already the press is making strong analogies between Avandia and Vioxx (see "Sequel for Vioxx Critic: Attack on Avandia"). But if you are smart, Avandia can still come out of...
Podcast::The Importance of Downstream Channel Sales Data for Marketing
---Sponsored Notice---Do you know what you sold yesterday? Could you use more timely data to improve the success of marketing campaigns and product launches? Leading pharma manufacturers are leveraging...
Innerstate: A Correction and Further Criticisms
This morning, I posted an item about Centocor's documentary INNERSTATE and reported that SEIU Local 32BJ filed a lawsuit against J&J claiming that the company used pricing and marketing practices that...
The Innerstate DVD. Is TV Next?
NOTE: Please see the follow-up post, "Innerstate: A Correction and Further Criticisms."Depending upon how well a Hollywood movie does at the box office, it usually takes six months or more before...
Myth #1: High U.S. Drug Prices Guarantee Us First Shot at New Drugs
The drug industry often defends higher drug prices in the U.S. by claiming that it guarantees Americans "first shot" at new drugs.Bob Ehrlich at DTC Perspectives stated as much in his...
Mr. Moore Don’t Ignore: Please Invite Me to a Screening of Your Movie
Dear Mr. Moore:I hear that your new documentary SICKO about the pharmaceutical-health-insurance-industry complex is set to debut in Cannes, France (see "SiCKO Debuts At Cannes On Saturday").I would very much like...
When is a Free Lunch More Than Just Lunch?
Time and time again, when I write about physicians getting free lunches delivered by sales reps, someone always comes forward and says something like "It's ridiculous to think that I can...
No Goopy ED Gel in GSK’s Futura
According to the Financial Times, GlaxoSmithKline unexpectedly handed back the development rights to Futura's erectile dysfunction gel, a sample of which is shown on the left (just kidding! See story here.)"The...
Blog Readers’ Opinions on Physician Marketing & Education Practices
According to a Government Accounting Office (GAO) report, pharmaceutical companies spend approximately 70% more money marketing to physicians than they do to consumers (see chart; click to enlarge).The physician promotional data...
Blogs vs. DTC: What’s Best for Consumers?
The recent DTC moratorium scare from Congress -- which has since dissipated (see "DTC Moratorium Yanked From PDUFA") -- had Direct-to-Consumer (DTC) marketers scrambling to think of a replacement consumer marketing...
