What is a Marketer’s Goal: Legacy or Sales Today!?
I wasn't going to write about IT, but I just can't help myself!IT happened last week on an episode of the Sopranos.I'm not talking about Tony maneuvering Robert "Bobby Bacala" Baccalieri,...
AZ: No Cupcakes for You!
An AstraZeneca memo forbidding sales reps to give cupcakes to patients was recently released by the "AZ Group of Seven" and published by Peter Rost on the Question Authority Blog:From: Paskman,...
On Cupcakes and HIPAA
Do certain pharmaceutical physician marketing practices violate HIPAA -- the Health Insurance Portability and Accountability Act -- specifically, the patient privacy regulations under that act?This is a very big topic, but...
Is Big Pharma Shifty?
The allegations against Avandia have re-ignited the criticisms of pharmaceutical marketing. An Adweek article claimed that a recent poll conducted by Harris Interactive for the Pharmaceutical Safety Institute showed that "Consumers...
Avandia: Enough Blame to Go Around
Whenever a widely promoted and blockbuster Rx drug is found to adversely affect some patients, many people focus all or most of the blame on pharmaceutical marketers, sales force and other...
GSK May “Step Into the [DTC] Void” to Defend Avandia
According to a Wall Street Journal article, a Glaxo spokeswoman said the company isn't planning consumer ads defending Avandia, but won't rule them out, either. "At the moment, there is an...
Dumb Blonde Reps vs. Slovenly Genius Reps
Ed Silverman over at Pharmalot posted a fun little item about a poll that Cafe Pharma is currently running.Ed asked "Do Good-Looking Reps Do Better?" or rather that was the gist...
Podcast Today! Mack vs. Ehrlich/Blogs vs. DTC
Listen to a FREE! live podcast today at 1 PM Eastern Time!Blogs vs. DTC: What's Best for Consumers?Exploring Blogs as a Counter to Other Sources of Drug and Medical InformationGuest: Bob...
Temple vs. Nissen: Blood Rematch
Bob Temple, director of the Office of Medical Policy at FDA, admits that "some of the withering criticism of the agency is getting under his skin," according to Ed Silverman over...
Alli Ad Campaign Promises Honesty, But Does It Deliver?
Do you have a "extra pair of pants" with you today! GSK recommends you do when starting a regimen of its over-the-counter diet pill alli! But you might also sh*t your...
