Villanova Scientists Prove that DTC Spending Does Not Impact Rx Prices
According to Jim Edwards at BrandweekNRX, "The boffins in the business school at Villanova University are touting a formidable study with this headline: DTC advertising has no effect on the price...
Avandia Hearing Soap Opera: Ethics, Demagogy, Sensationalism, and Threats by GSK
Almost as soon as Dr. Nissen began his testimony today before Congressman Waxman's Committee on Oversight and Government Reform, he commented that the Committee's work was "clearly the right thing to...
Avandia Hearing Begins with Slurs Against NEJM and Majority Members
It seems that the drug industry's lobbyists have been hard at work to disrupt Congressman Waxman's Committee on Oversight and Government reform hearing on Avandia before it even began!It all began...
Avandia Hearings Live Video!
Sorry! The hearing is adjourned. See "Avandia Hearing Begins with Slurs Against NEJM and Majority Members" and subsequent posts.Documents and Links Opening Statement of Chairman Waxman Medical Officer's 1999 Review of Avandia Witness List Statement...
Moore, Oprah, SiCKO: The Video
Yesterday I related that Oprah called for a town hall meeting on the state of US healthcare in her interview with Michael Moore, the producer of the moview SiCKO (see "Pharma's...
Pharma’s Worst Fear Realized: After Seeing SiCKO Oprah Calls for Town Hall Meeting
"This movie is very different " says Oprah. "I want a town hall discussion about it. I think you opened the door, but we need to get America talking about...
PhRMA Report on DTC: Everything’s Coming Up Roses!
PhRMA has just released its second annual report on comments it has received regarding violations of its Guiding Principles for DTC Advertising (see "DTC Advertising Improvements Observed In Two New Reports").PhRMA...
GSK’s YouTube Disease Awareness Sponsorship
Recently, I challenged pharmaceutical marketers to embrace Web 2.0 technologies and even to incorporate consumer YouTube-like videos in their direct-to-consumer (DTC) ads (see, for example, "YouPharma(tm): A Brave New World of...
Pharma Hires Charlatans for Research & Marketing!
What would you call a doctor who "violated the protocols of every study he led that audited?"Or a doctor who was criticised by a medical board "for writing narcotics prescriptions...
Weekly Pharma News Review
There's so much news coming out about the pharmaceutical industry that I would love to comment on, but I haven't the time. Here are a few stories that came across my...
