Trade Publications Must Be More than Drug Industry Cheerleaders!
Pharmaceutical trade publications like MedAdNews, MM&M, DTC Perspectives, Product Management Today, and Pharmaceutical Executive Magazine, are the industry's biggest cheerleaders.Is that a good thing or a bad thing? Does it have...
Google’s “Old School” Health Advisory Council
Google recently recruited about a dozen or so healthcare experts to form the Google Health Advisory Council (see Google Blog).The mission of this council is "to help us better understand the...
Pimp My Doc!
Catherine DeAngelis, the editor of JAMA, is costing her "ride" (aka the ad folks at JAMA) a bundle of pharma ad dollars because she once said to a doctor who dodged...
PhRMA Intern Proves “No Strings Attached” to Pharma-Sponsored CME!
Yes! It's PhRMA Intern!In the last episode of PhRMA Intern, the intrepid Washington, DC visitor from an Ivy League school, disguised as mild-manner Emily Jameson, summer intern at Pharmaceutical Research and...
Can an In-home Electronic Pillbox Solve Our Medication Error Problem?
Do seniors really need a $200 per month machine that looks like a bread maker -- and which is somewhat bigger than a bread box -- to dispense pills?Will an in-home...
The Drug Industry Needs Constructive Criticism, Not Pugilistic Put Downs
Every once in a while I like to survey readers of Pharma Marketing Blog to learn more about who you are and what topics you are interested in. You might have...
Rozerem DTC Ads: New Paradigm or Paradox?
I love Pharmaceutical Executive Magazine! I especially like it when they quote me as they did in this month's (June 2007) issue. You'll find me quoted in the article "A Dream...
From Vioxx to Avandia: Whistleblowers and Dangerous Drugs
I received this note that I am passing on:THE GOVERNMENT ACCOUNTABILITY PROJECT (GAP) invites you to join us for "From Vioxx to Avandia: Whistleblowers and Dangerous Drugs" - a Live Telephone...
It Was Politics That Killed Avandia, Says Glaxo
Remember the ending of the movie King Kong? A policeman said "Well, the planes got him!" but Carl Denham said "Oh no, it wasn't the airplanes. It was beauty killed the...
Rozerem Ad Spending Exceeds Sales!
I pointed out several months ago that Takeda is spending more money on its quirky Rozerem direct to consumer (DTC) ad campaign than it is making in sales of the beleaguered...
