alli Marketer Explains “Treatment Effects”
Back on June 12, 2007, I noted that the alli marketers applied newspeak principles to direct-to-consumer (DTC) advertising by referring to the drug's oily spotting side effects as "treatment effects."...
I’m Non-Objective and Proud of It!
Looking for an objective POV of pharma marketing practices? Forgettaboutit! as they say in my native hometown of Brooklyn, NY. You won't find that here!Bob Ehrlich, in his weekly DTC in...
Why Grow Your Own Drugs When You Can Buy Them Off the Street?
According to a report on Pharmalot, Merck is expanding its move into oncology by striking a deal with Ariad Pharmaceuticals to buy the cancer drug AP23573 mTOR from Aiad Pharmaceuticals."Here's the...
Advice to All Pharma PR Bloggers Out There
Jim Edwards over at BrandweekNRX recently likened the J&J corporate blog JNJ BTW to the erstwhile commie newspaper Pravda. Here's what Jim had to say (read his post "J&J's New Corporate...
CME: Continuing Marketing thru Education
Dr. Daniel Carlat, author of The Carlat Psychiatry Blog, and coiner of the phrase "CME Laundromat" (see "Welcome to the CME Laundromat"), pointed out one way that CME (Continuing Medical Education)...
Moore’s Blitzer Krieg
SiCKO' Truth Squad Sets CNN Straight DR. SANJAY GUPTA, CNN:"(Moore says) the United States slipped to number 37 in the world's health care systems. It's true. ... Moore brings a...
Marketing’s New Maxim: At Least Do No Harm!
The most famous phrase never uttered in the Hippocratic oath taken by physicians is "First, do no harm." (See "Not in the Hippocratic Oath").Marketing should have its own "Hippocratic Oath" and...
Is Advertising Democratic? Girl from Google Thinks So!
First, Lauren Turner -- another one of those Google Health account people I choose to call "Girl from Google" because of her apparent utter lack of experience and knowledge regarding health...
Rejiggering the Marketing Mix a la Merck
Adam Schechter, the president of Merck US Human Health, made this statement a few weeks ago at the Goldman Sachs healthcare conference:"Industry must embrace new ways of engaging physicians on their...
Google Not Gaga Over SiCKO. Has Remedy for Pharma
That Girl from Google is at it again!This time it's Lauren Turner, Account Planner, Google Health who posted this to Google's Health Advertising Blog:Lights, camera, action: the healthcare industry is back...
