GSK’s Race-based Herpes Awareness Campaign
Both the Department of Health and Human Services and the American College of Obstetricians and Gynecologists reject routine screening for genital herpes. A federal survey in the early 1990s found that...
Social Network Analysis Good for Obesity Drug Marketing and Beyond!
You've probably played the game Six Degrees of Kevin Bacon in which players attempt to connect any film actor in history to Kevin Bacon as quickly as possible and in as...
Why Do DTC Ads – “Viva Viagra” included – Stink?
Lately, we've been witnessing a regression of sorts in the quality of DTC (Direct-to-Consumer) Rx drug ads. The recent "Viva Viagra" ad, for example, is a throwback to the days before...
Viva Viagra Ad is No Cure for Morte Sales
According to a report on Bloomberg.com, "Pfizer is struggling to boost sales of Viagra, which have fallen 11 percent to $1.7 billion since 2003, when Eli Lilly & Co.'s Cialis and...
Mandatory Vaccination Controversy Did Not Hurt Gardasil Sales!
According to the Wall Street Journal health Blog:"Looking at the numbers Merck is posting for sales of its cervical-cancer vaccine Gardasil, the Health Blog can’t help but wonder whether Merck really...
Proximity Marketing: From Urinals to Doctors’ Offices, Track Your “Target”
I never liked using urinals and now I have more reason not to: something called "proximity marketing."An interesting example of this technique was highlighted in a recent post at Pharmalot. It...
Exubera TV Ad Lacks Bong, er, I mean Bang!
Pfizer's Exubera ad campaign has begun, not with a bong, but with a whimper!July is turning out to be a cruel month for Pfizer, which just recently announced a 48% drop...
What do Abe Lincoln, a beaver, and a bong have in common?
If you guessed negative Return on Investment, you win!Pfizer, the largest pharmaceutical company in the world, is about to join the League of Undistinguished DTC Advertisers (LUDA) upon the launch of...
The “RLS Gene” Story: Requip Ad Disguised as News on ABC
I couldn't believe my eyes and my ears last night when ABC News devoted significant air time to a story that it claimed "will put an end to criticism of Restless...
DTC Industry Check-Up or Cherry-Pick?
The best way to counteract an argument based on data -- like Avandia side effect data from a meta analysis of clinical trials -- is to accuse your opponent of "cherry...
