A Better Viva Viagra Ad
Peter Rost challenged me -- and other readers of his NRx blog -- this morning to come up with a "better pharmaceutical ad" than the one he showcased (see "Have you...
Do Pharma Marketers Need a Thick Skin or Will a Thick Skull Suffice?
Every Friday, I look forward to receiving "DTC In Perspective," Bob Ehrlich's weekly opinion piece. You can access a recent iteration of Bob's OpEd online here.Last Friday, Bob gave his "guidelines"...
Meet Dr. Andree Bates, Marketing ROI Expert
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around the globe, and she has gained worldwide...
What’s Up with the Veramyst “Brief Summary” Print Ad?
Veramyst is GSK's answer to Flonase going off patent."When Flonase went off patent, GlaxoSmithKline lost one of it's major money-makers," notes Pharmacy Mike, blogger over at Retail Pharmacy, Life, and General...
Novartis Attempts Perfect Execution of Web 2.0 Trick!
Novartis Vaccines and Diagnostics -- a division of Novartis Pharmaceuticals -- is attempting a perfect execution of the YouTube "User-Generated" Video Trick. This is just one of the Web 2.0 "tricks"...
Write a Review in Exchange for a Free Pass to an Industry Conference
Do you want a complimentary FREE pass to attend one of the following industry conferences? Contact me and, if qualified, you're in! See below for details.Passes Available for These Conferences and...
Viva Lovey-Dovey Viagra!
According to a University of Wisconsin-Madison physiology professor, Meyer Jackson, Viagra and other erectile dysfunction (ED) drugs "could be doing more than just affecting erectile dysfunction." Namely, Viagra increases the release...
Web 2.0: The New WILD, WILD WEST of the Internet!
I am sick and tired of excuses from pharmaceutical companies who, when caught anonymously altering Wikipedia entries about their products (see, for example, "Simply Irresistible: Abbott Tampering with Wikipedia Entries"), claim...
Cramer-Krasselt Sucks
Sucks up the Bissell Homecare account, that is. You know...Bissell the vacuum cleaner?This account is worth $22 Million, according to AdAge (Cramer-Krasselt Picks Up Bissell's $22 Million Account).You may know Cramer-Krasselt...
My Upcoming Speaking Gigs
School's Open! Many colleges, at least!My sons are back at Penn State and I imagine them in lecture halls looking as engaged as the students shown here. One can only hope!Soon,...
