Regulating DTC for BTC
The FDA is seeking public comments on expanding "Behind-the-Counter" (BTC) status to cover more drugs.In a notice set to be published in today's Federal Register, the agency announced a Nov....
Lilly Cymbalta Marketers are NOT Practicing What Lilly Executives Preach!
While Sidney Taurel, Lilly's chairman and chief executive officer, urged "the health-care industry, medical community and U.S. government to work more closely" to use information technology to eliminate the paper-based physician...
A Pill, a Plan, a Profit? — Chantix!
Slow and steady wins the race. That is the message of the new Chantix TV DTC (direct to consumer) ads that feature a race between a tortoise and a hare.
The Chantix...
POE: DTC Forevermore
Once upon a Nightly News show dreary, while I pondered, weak and weary,Over many a quagmire and unending war,While I nodded, nearly napping, suddenly there came a drug ad,As of someone...
DTC Here to Stay; Pet Turtles Too!
The Food and Drug Administration Revitalization Act (S.1082) has been approved by Congress (see "Congress Expands FDA's Oversight On Drug Safety") and will soon be signed into law (you can read...
Web 2.0 Pharma Marketing Tricks for Dummies
That's the title of the book I plan to write based on a presentation I gave yesterday to an audience of about 30 people at IIRUSA's "THE Pharmaceutical Marketing Event." See...
Risk-First DTC: A Tactic to Overcome Resistance
First there was Risk-Free DTC (see "DTC without the Risk"). Now there is Risk-First DTC!Before I get into that, there's a related story I'd like to review about how risk is...
An Innovative System for Communicating Drug Risks to Patients
Anyone who has tried reading a drug label knows how difficult it is to understand. It is especially difficult for consumers and patients to understand and evaluate the potential risks associated...
My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Rights to Their Videos to...
Novartis is sponsoring a contest -- FluFlix Video Contest -- that entices young people (over 18 years of age) to submit videos to YouTube that show how they "feel about influenza,...
FDA Considers Color Code for Food Labels, But Not for Drug Labels
The "Food" part of the Food and Drug Administration (aka, FDA) lately seems more interested in promoting public health and safety than the "Drug" part.According to an AP story, "On Monday,...
