RLS Simulator: Weird Wired Science
"It's not a diagnosis machine in any way, shape, or form," said Allison, the Creative Director for the RLS simulator commissioned by Boehringer Ingelheim Pharmaceuticals, Inc. "It is an awareness...
The “One-Click Rule”: Rant or No Rant?
I had another informative day at eyeforpharma's "2nd Annual eCommunication and Online Marketing" conference in Philadelphia yesterday.I learned a few things and collected lots of good sound bites/catch phrases relating to...
AdAge is Wrong! Drug Ads, Not Bad News, Cause Frayed Attention Disorder (FAD)
Here's something to think about.According to Advertising Age, Americans Long for a Chance to Rest, Replenish and Reboot. We are, says AdAge, "Whipsawed by Stimuli" and "Our Attention Is Fraying and...
RLS Foundation (aka GSK?) Calls for Boycott of Consumer Reports Over Ad Spoof
Consumer Reports -- published by Consumer Union -- recently launched its "Antidote to TV Drug Ads" series that intends to be "an entertaining new online video series that will track and...
Accomplishing Adherence: Highlights from a Conference
Yesterday, I attended eyeforpharma's Patient Adherence and Persistence Summit and eCommunications/Online Marketing conferences in Philadelphia, PA. While there I met the usual suspects and reconnected with some old friends.Shire, Shire, ShirePeople...
AbelsonTaylor’s “Your Bowel Movements Miss You” Campaign Pitch for Amitiza Fails to Move Takeda
AbselonTaylor (AT), the ad agency responsible for the innovative and multi-award winning "Your Dreams Miss You" Rozerem DTC campaign (see here, here, and here), failed to move Takeda with a similar...
The Merck and Vioxx Show
Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck...
The Natrecor Waterboard Tortured Tchotchke
J&J's Scios unit was cited for "inappropriate reminder labeling" by the FDA for distributing a Natrecor heart failure drug computer mouse pad and pen to physicians.As shown in the mouse pad...
Lily-White Lilly. Homophobic and Sexist Too?
According to a recent Indy Star story, "dozens of current and former workers at Eli Lilly and Co. are stepping forward to accuse the Indianapolis drug maker of racial discrimination, adding...
What the US FDA Could Learn from China’s FDA
Chinese drug regulators threatened Wednesday to pull the licenses of 16 pharmaceutical companies that allegedly ran advertisements exaggerating the benefits of their products, reports AP (see "China's FDA Cracks Down on...
