User Fees for DTC Ad Review All Over Again
In another attempt to allow the drug industry to pay the FDA to review broadcast TV DTC ads, the Bush administration is attempting to resurrect user fees."The proposed 2009 budget ...
World Without Broadcast DTC Would be a Boon to eMarketing!
This morning, I was greeted by email from Bob Ehrlich, chairman of DTC Perspectives, who made some predictions about what would happen to broadcast DTC if McCain or Obama were elected...
Pharma Marketing People in the News
I'm a people person -- I really am!I started my newsletter (Pharma Marketing News) to support an online community of professionals that communicated via an email listserv that I founded in...
Pharma’s New Marketing Partner: Medical Journals
Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. Last week -- actually on Friday, February 15, just before the three-day holiday weekend when no-one was around --...
FTC, Generics, and the War in Iraq
The Federal Trade Commission (FTC) is trying to "crackdown" on Big Pharma payments to generic manufacturers that agree not to bring lower-cost generic versions of brand name drugs to market (see...
Helping Pharma eMarketing “Grow Up”
We survivors of the dotcom boom and bust era who still believe in the Internet as the greatest communications medium ever invented, have long lamented the fact that pharmaceutical marketers --...
Pharma R&D Succumbs to the Dark Side
I once said "God bless the dedicated researchers and scientists of the pharmaceutical industry! They are truly the unsung heroes of the pharmaceutical industry! Too bad they are sequestered in their...
Pens Put Brands in Docs’ Brains and Profit in Pharma’s Pockets
Those pens that pharmaceutical sales reps hand out to physicians are often cited as examples of gifts to physicians that are meant to increase physician loyalty to the drug brand that...
Depression comes from two sources: Real Life and Vytorin
The FDA has requested that Merck and Schering-Plough add "depression" to the side effects lists on the labels of Vytorin (and Zetia). See the story here.Back when the ENHANCE trials news...
The Professor’s Straw Man Free Lunch for Physicians Argument
According to a Wikipedia entry: "A straw man argument is an informal fallacy based on misrepresentation of an opponent's position. To 'set up a straw man' or 'set up a straw...
