Do You Have the “Legs” to Engage in Social Media Marketing?
Several speakers at CBI's 7th Annual eMarketing for the Pharmaceutical Industry, which I attended yesterday in Philadelphia, preached to the choir about the importance of pharmaceutical companies to engage consumers and...
Overcoming Pharma’s Employee Blogging Fears
After expressing how bored I am with pharmaceutical company corporate blogs (see "Centocor Blog - No Frying Pan and No Fire!" and "What's Next? I'm Bored!"), and not getting any ideas...
Centocor Blog – No Frying Pan and No Fire!
Yesterday Melissa Katz and Michael Parks -- the corporate communications brains behind Centocor's new blog CNTO411 (pronounced "Cento 411") -- were my guests on Pharma Marketing Talk, which is my live...
Centocor’s Michael Parks Will Join Today’s Podcast
Michael Parks, Vice President of Corporate Communications at Centocor, Inc. and the brains behind CNTO411 (see "CNTO411: A New Pharmaceutical Company Blog") plans to be a guest on today's Pharma Marketing...
We’re #11, Shooting for TOP TEN in the Healthcare100 Blog List!
Pharma Marketing Blog is rated #11 in eDrugSearch.com's TOP 100 Healthcare Blog list (see widget at left)!Pharma Marketing Blog is #1 in terms of blogs dedicated solely to the pharmaceutical industry!The...
Tauzin’s Ant-Competitive, Anti-Free Choice Comments
The closing quote in a recent Philadelphia Inquirer article about drug company donations to political candidates caught my attention (see "Strong Dose of Politics"). It was something that Billy Tauzin, CEO...
CNTO411: Centocor’s Groundbreaking Blog
Centocor -- a J&J company that was the first to produce a feature length disease awareness documentary ("Innerstate") -- has just launched a new corporate blog that may break new ground...
Jarvik: A Modern DTC Tragedy
"Oh what a tangled web we weave,When first we practise to deceive!"-- Walter ScottAs everyone knows by now, Pfizer caved in to withering criticism from Congress and the Pharma BlogospereTM and...
SNL Knows How to Spoof DTC Ads!
There are plenty of parodies of broadcast direct to consumer (DTC) ads on YouTube and Web sites critical of the drug industry (see, for example, "Making Fun of Pharma Marketing...
Pfizer Flips. Jarvik Flops!
It's official! Jarvik is off the air as the Lipitor spokesperson!"... the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our...
