Bernie Sanders Blasts FDA Commish Nominee Califf on Drug Reimportation
Senator Bernie Sanders laid into FDA Commissioner nominee Robert Califf during yesterday's Senate hearing. Here's a snippet of his comments regarding reimportation of Rx drugs as a means to lower drug...
How Kim Kardashian Got Hired to Shill for Diclegis by “Auditioning” in a Nutraceutical...
You may recall that the FDA sent a letter to Duchesnay Inc. because an Instagram post by Kim Kardashian promoting the company's morning sickness drug Diclegis violated the law (read...
Pharma Digital Investment is Increasing, But Still Only 3-6% of the Total Promotional Spend
Every year I get a call from a market analyst asking me what the trend is for digital marketing spending in the pharmaceutical industry. He wants to know if the profits...
In-Video Drug Ads on YouTube: Should They be “Non-Skippable?”
Yesterday, I wanted to cook stuffed artichokes for dinner. So, I searched Google for a video and found this on YouTube: "ITALIAN STUFFED ARTICHOKES - SICILIAN STYLE - EASTER DINER RECIPE."
Before...
History of the Pharmaguy Pioneer Hawaiian Shirt
The yellow and black Hawaiian shirt is the symbol of the Pharmaguy Social Media Pioneer Award, better known as the “Pharmaguy Pioneer Award” for short.
What began as an outlandish ploy to...
AMA #AHealthierNation Tweet Chat: How to Get Physicians Involved in Development of Digital Tools
Yesterday, while trolling my Twitter streams for content, I happened upon #AHealthierNation chat sponsored by the American Medical Association (AMA). According to AMA's promo page (here):
"The potential impact of digital technology...
Is Martin Shkreli a Psychopath?
Martin Shkreli, CEO of Turing Pharmaceuticals, is a former hedge fund manager who has become the public face of the drug pricing controversy after his company raised the price of the...
The Value of Medical Content Channels According to HCPs vs Pharma Professionals
A study conducted from July – August 2015 by EPG Health Media, publisher of epgonline.org (a website for healthcare professionals) found some "significant gaps and imbalances" between how healthcare professionals (HCPs)...
Relaxing Rules for Off-Label Prescribing: “Akin to Crying ‘Fire!’ in a Crowded Theater?”
In the Amarin court case, the court ruled that the company has the right, under the First Amendment, to promote information to health-care professionals about certain uses of the drug Vascepa...
Pharma Influence Over ePatients: Marketing Tactics That Worked for Physicians are Working for Patients,...
I attended ExL Pharma's ePatient Connections conference (#ePatCon on Twitter) in Philadelphia this past Thursday and met a few interesting people. Although some pundits doubt the usefulness of these conferences, it's...
