I’m All a Twitter Over Twitter! Viral Social Marketing at Its Best?
Yesterday at lunch, Anthony Bianciella, VP of Marketing at MTI (www.mtiadvantage.com) asked me if I ever used Twitter."Nope, I have never used it. What is it?," I asked.He explained what it...
Reporting Gifts to Physicians — on this I Agree
There's now a Senate and House of Representatives version of the "Physician Payment Sunshine Act," which would require pharmaceutical companies to post in electronic format (ie, Web site) every gift or...
Make Way for the 150-Second Vytorin TV Ad
Schering-Plough CEO Fred Hassan told listeners at a recent Lehman Brothers healthcare conference that Vytorin-Zetia TV ads will soon be back on the air. This time, however, do NOT expect to...
Is the Pharma Industry in a Recession?
The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey (see "Most Economists Say Recession Has Arrived as Outlook Darkens").Drug...
Cymbalta-Spitzer Contextual Web Advertising
It's not often we can get a drug brand name and a major political/prostitution ring scandal mentioned in the same headline!Take a look at this "contextual Web advertising" coup for Cymbalta:(Click...
Pets Welcome, Pharma Not at Oregon CME Event
The Oregon Academy of Family Physicians (OAFP) is hosting its 61st Annual CME Weekend at Salishan Spa and Golf Resort in Glendale Beach, OR this May. There'll be plenty of golf,...
Dear AstraZeneca: Please Invite Me to a Screening of Artery Explorer, the Interactive Version
Dear AZ or AZ buzz/PR agency:I know you are reading this blog. I've gotten several anonymous comments -- and one signed "Marilyn" -- suggesting that I take a look at...
Centocor: Let Thy Employees Speak!
Melissa Katz and Michael Parks of Centocor are getting a lot of feedback about their new corporate blog, CNTO411.And they have responded -- somewhat -- to my suggestion that they allow...
Pfizer Reneges on DTC Pledge: Afternoon Viagra Ads Appear on ESPN
Back in 2005, Pfizer said that " all TV ads will be aired during programs that have more than 90 percent adult viewership" (see "Pfizer DTC Pledge: ED is Litmus...
Zetia “49 Strategy” — Wine and Dine ’em Danno!
I just got this comment from an anonymous source:"Did you hear about SP's 'Zetia 49 Plan'? Apparently they gave all their reps a wad of cash to throw at doctors ....
