Need More Moth? Try This!
A friend, who shall remain anonymous, wrote:"I notice you’ve been giving attention to the Lunesta mascot."Their problem is, they got the wrong Luna Moth."You may recall a Michael Chabon best-seller from...
Vytorin Ads Trump Peter Rost on Fox Business News
This morning, Peter Rost -- Pfizer whistleblower and anti-drug industry blogger -- appeared live on Fox Business News, which as we all know is "Fair and Balanced." Unfortunately, they gave much...
New Lunesta Print Ad: 70% LESS Moth!
"It's way too recognizable," Adrian Adams, Sepracor’s ceo, told Ed Silverman, Pharmalot's journalist blogger, about the Lunesta moth mascot.Recall that I had previously predicted the moth would soon be mothballed (see...
Exciting News: FDA approves new use for CRESTOR
I just received this e-mail from AstraZeneca, which indicates how it is currently using eMarketing to reach out to me and untold millions of other people about CRESTOR. I believe it...
Pharma Ad Spending Shrinking!
"As concerns about the economy mount, some ad agencies and media-buying firms already have begun some belt-tightening" (WSJ: "Spending Trimmed for Slower Times").A chart that accompanied the above article in the...
Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
Today at the 2nd Annual Pharmaceutical Sales & Marketing Executive Congress, David Lapinski, Associate Director, Commercial Analytics at Sepracor -- the marketer of Lunesta -- confirmed what I said last week:...
Pharma Marketing ROI: The Emperor Has No Clothes!
Christiane Truelove, Editor of MedAdNews said in a Pharma Blogs: Week in Review, "we really don’t know what any company’s ROI is, because we never have a full picture of what...
Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
Photo by Max Talbot-Minkin. The original photo is here.The Lunesta moth -- shown above in an out-take from a TV ad -- is being mothballed!The new Lunesta sleep-aid medication TV ad...
Pharma Recession, Part Deux: Online Ad Spending Sinking!
At first I thought the pharmaceutical industry would escape the recession altogether.Then came a troubling sign: Drug sales in the U.S. grew at their slowest pace since 1961, said IMS on...
Obama and Pharma: A More Perfect Union
Sorry. This post is not about what will happen to the profits of the pharmaceutical industry should Barack Obama become president. It's about Obama's speech on race and how it relates...
