The Real Value of Blogs for Marketing Is…
I cannot believe how much blogosphere space is being devoted to the Zyrtec "guerrilla marketing" campaign. The guerrilla aspect of that campaign is the attachment of at least one hundred...
Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?
This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar...
Zyrtec Reminder Print Ad — Is It Legal?
Jack Friday (aka "Insider") over at PharmaGossip blog asks if the Zyrtec print reminder ad shown on the left is legal (see "DTC -- Is It Legal?"). This consumer print ad...
Internet vs. Sales Reps: Which Do Docs Prefer?
Verispan's 2007 ePromotion Annual Study estimates that "ten percent of doctors opted for electronic detailing instead of in-person sales calls with pharmaceutical reps," according to PharmaExec.com.PharmExec.com published some other "hard to...
Creativity Outside of Pharma Marketing
Have you -- like me -- been spending way too much time at your job? Are you ignoring some of the other pleasures life has to offer?This post is just a...
Chantix Road Rage – Revisited
Depressed mood, agitation, and "suicide ideation" have been reported among some users of Chantix and the FDA recently issued a public health advisory on the smoking-cessation drug (see "FDA Issues Public...
Doctors (and Patients) were Smarter than Exubera Marketers
I can't help reading this story about Exubera reported in the WSJ Health Blog and thinking: "Thank God that physicians (and patients) don't fall for ALL the BS pharmaceutical marketers throw...
DTC Marketers Heading for Skid Row!
A new "D" may need to be added to "DTC" (direct-to-consumer) advertising, as in DDTC -- DEPRESSED DTC!Richard Meyer over at the World of DTC Marketing is a bit depressed himself...
Soon-to-be Laid Off Schering-Plough Employees: Read This
As reported in today's Newark Star-Ledger, Schering-Plough's New Jersey employees will bear the brunt of Fred Hassan's plan to fire, terminate, let go with extreme prejudice, 5,500 people in S-P's workforce:"Schering-Plough's...
Is DTC Bankrupting Pharma?
These are troubling times for the U.S. economy in general and for the pharmaceutical industry in particular. The Wall Street Journal Health Blog asks "Will 2008 Set a Pharma Layoff Record?"...
