Using Google Maps to Build a Vendor Village
"Where the heck is John Mack?" you may be asking. "It's been days since he's updated Pharma Marketing Blog with his insights on pharmaceutical marketing."Yes, lately I've been AWOL from the...
FDA DTC Review: The House that Troy Built
At the recent DTC (direct to consumer drug advertising) hearings in Congress, senator Stupak "alleged that Johnson & Johnson kept pushing its anemia drug Procrit as a fatigue-buster, despite the FDA's...
Live Podcast This Afternoon: If You Can’t Measure It, You Can’t Improve It
Sooner or later I'm going to need to gather all my thoughts about why it's so difficult to determine return on investment (ROI) of sales and marketing campaigns.The problem, says Mike...
Ruth Day and the Bees Repeat Performance at House DTC Hearing
Some of you may remember back in November, 2005, when I posted snippets from an FDA public hearing on DTC (see "FDA DTC Hearings: Snippets from Day 1"). Well, yesterday's U.S....
‘Twas the night before layoffs…..
Found on the Merck Company Board at CafePharma:'Twas the night before layoffs and all through the houseNot a creature was stirring, not even a mouseThe reprints were stacked near the dumpster...
Pharma Experts to Speak at June 4 Networking Event
The agenda for the Fourth Annual Networking Dinner Reception that I am hosting at the Princeton Marriott on the evening of June 4, 2008 now includes 4 people currently working in...
Invasive Compliance: A Bitter Pill to Swallow
A World Health Organization (WHO) report—"Adherence to Long-Term Therapies"—estimates that between 30 and 50% of medicines prescribed for long-term illness are not taken as directed. "It is undeniable," says the WHO...
What’s Behind AstraZeneca’s New Push for FDA Preview of DTC Ads?
Reuters reports that AstraZeneca (AZ) is "urging U.S. lawmakers to revive a program for drugmakers who want to voluntarily submit their television commercials for regulatory review" (see "AstraZeneca pushes for reviews...
Pharma Online Ad Bellwether WebMD Foresees Ad Slowdown
"WebMD Health Corp. on Wednesday lowered its financial guidance for 2008, citing a softening ad marketplace," reported Online Media Daily (see "WebMD Dampens Financial Prognosis On Ad Slowdown").This is WebMD's second...
Violative Viva Viagra Video – Still There!
On April 16, 2008, the FDA's DDMAC asked Pfizer to "immediately cease dissemination of violative promotional materials for Viagra" -- namely a video on the Viagra Web site that shows a...
